The food of tomorrow
The food that feeds the world is changing—dramatically. And this profound transformation of our global food ecosystem is creating, in our view, great opportunities for investors today.
To review the investable opportunity of each plate, navigate amongst the Breakfast, Lunch and Dinner icons. Click on the circular hot spots to reveal our insights.
The food that feeds the world is changing—dramatically. And this profound transformation of our global food ecosystem is creating, in our view, great opportunities for investors today.
To review the investable opportunity of each plate, navigate amongst the Breakfast, Lunch and Dinner icons. Swipe through the cards below each meal to reveal our insights.
Packaging
Tomorrow’s food
As plastics litter the planet, countries and consumers increasingly demand packaging with materials that are recyclable and/or biodegradable, such as glassine and Kraft paper (both made from wood pulp).1
Today’s investment
Explore companies creating and recycling sustainable packaging materials and methods. In 2023, the sustainable packaging market produced global revenues of $270B. By 2028, these revenues are expected to hit almost $400B.2
Breakfast Bar
Tomorrow’s food
Organic fruits and nuts use biocontrol methods in the production process i.e. natural products that help plants defend against pests, rather than plant-damaging man-made pesticides, which negatively impact the planet and human health.3
Today’s investment
Look for companies innovating and dispensing biocontrol methods. The biocontrol market grew to $7B in 2024 with an annual growth rate of 17%.4
Plant Milk
Tomorrow’s food
Compared to traditional cow’s milk, producing alternative milks (out of oat, soy or peas) emit significantly less greenhouse gas and uses far less land and water.5
Today’s investment
As consumer preferences shift due to increased environmental awareness, the market size of alternative milks was valued at $33B in 2024 and is expected to grow 13% annually to almost $100B by 2032.6
Vegetables
Tomorrow’s food
Indoor, vertical farming not only drastically reduces the space, pesticides and water needed to grow crops, but also allows for year-round production, eliminating crops’ vulnerability to extreme weather.9
Today’s investment
Institutional investors and large corporations are investing heavily in vertical farming. The market is posed to exceed $25B by 2032.10
Bread
Tomorrow’s food
Wheat for bread is increasingly grown using precision agriculture technologies-such as GPS-based software, robotics and AI data processing. These innovative technologies increase yields while decreasing the use of resources needed and therefore costs.7
Today’s investment
Companies are innovating in all aspects of the precision ag market (software, robotics, AI data processing), helping drive productivity and profitability, which is expected to grow at an annual growth rate of 13% from 2024 to 2030.8
Beverage Packaging
Plant-based Protein
Tomorrow’s food
Plant-based protein is increasingly popular among consumers as an alternative to meat; it also is far less stressful on the environment to produce, as plant-based protein has a 77% smaller climate change burden than beef, not to mention it uses less water to create.13
Today’s investment
The $1.5T animal protein market is ready to be disrupted as consumers increasingly focus on their health and the environmental impact of their food choices. The market for plant-based protein is estimated at $14B in 2024 and is expected to grow over 7% annually to reach $20B by 2029.14
Alt-Pasta
Tomorrow’s food
Pasta made with pea protein is less environmentally burdensome than its wheat-based counterpart. In fact, peas have the ability to improve soil health by naturally enriching it with nutrients. Additionally, when it comes to proteins, peas are a more environmentally friendly option than traditional sources such as livestock, which require much more water and land.18
Today’s investment
Pea protein is expected to lead the alternative-protein market in the short and medium term. The demand for pea protein is expected to continue growing; projected to grow over 12% annually from $650M in 2024 to $1.6B by 2032.19
Water
Tomorrow’s food
Water systems managed by advanced technologies can not only help reduce overall consumption but also improve the recycling and treatment of water used in our food system.15
Today’s investment
As attention on the world’s water crisis—and ambition to solve it—grows, expect corporations across key sectors of the economy to expand their water conservation efforts and to seek solutions that enhance water delivery and quality. While agriculture is responsible for 70% of freshwater withdrawals globally, vertical farming innovation enables this consumption to drop 99% relative to traditional farming practices.16,17
To learn more about the future of food and the promising investments that might be made today, speak with your J.P. Morgan team. They will help explore your investment options—and help you assess whether such investments support your long-term goals. For, as exciting as the future of food is, the most important future to plan for today is yours.
1Bain & Company, “Paper & Packaging Report 2023”, 2023.
2Statista, “Global sustainable packaging industry - statistics & facts”, October 15, 2024.
3“Why is organic better for the planet?”, Soil Association, 2024.
4Biocontrol Global Market Report 2024, The Business Research Company, 2024.
5Ritchie, Hannah. “Dairy vs. Plant-Based Milk: What Are the Environmental Impacts?” Our World in Data, 2024.
6Fortune Business Insights, “Dairy Alternatives Market Size, Share and Industry Analysis, By Source (Soy, Almond, Coconut, Rice, Oats, and Others), By Product Type (Non-dairy Milk, Butter, Cheeses, Yogurts, Ice Cream, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2024-2032, 2024.
7Point One, “What is Precision Agriculture or Precision Farming? [2024 Guide]
8Grand View Research, “GVR Report coverPrecision Farming Market Size, Share & Trends Report, 2024.
9Eden Green Technology, The Biggest Vertical Farming Advantages, 2024.
10M. Shahbandeh, “Global vertical farming market projection 2022 -2032”, 12 May, 2023. https://www.gminsights.com/industry-analysis/vertical-farming-market#
11“Sustainability – Recycling: Aluminum Association.” Aluminum Association, December, 2023.
12“Aluminum Cans Market”, Future Market Insights, 2023.
13CAS, Going green with plant-based meat sustainability, 2023.
14Markets and Markets, “Plant-based Protein Market by Source, Type, by Application - Global Forecast to 2029, 2024.
15“The role of water in transforming food systems”, 2023.
16World Economic Forum, How vertical farming can save water and support food security, 2023.
17AgriLinks, “How Vertical Farming Can Save Water”, 23rd February, 2023.
18“Why Pea Protein is Winning: Versatility Meets Sustainability”, 31 August, 2023.
19Fortune Business Insights, Pea Protein Market Size, Share & Industry Analysis, By Type (Isolate, Concentrate, and Textured), By Application (Meat Substitutes, Baked Goods, Dietary Supplements, Beverage, and Others), and Regional Forecast, 2024-2032, 2024.
