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Investment Strategy

Is it a golden era for gold?

Executive summary

  • The price of gold is often driven by a complex interplay of factors, including the U.S. dollar exchange rate, real yields, supply/demand dynamics and sentiment. In recent years gold has exhibited a tendency to react to real yields in an asymmetric manner, supported by strong central bank purchases.
  • We are constructive on gold given peaked real yields, elevated geopolitical uncertainties, robust central bank demand, and anticipation of more retail participation.
  • For long term investors, gold merits a position in a diversified portfolio, potentially serving as short-term protection against risk events, a reliable longer-term store of value, and most importantly as a portfolio risk diversifier.

Gold has been a sought-after commodity for centuries, and a popular component in investment portfolios in modern times. The metal has historically delivered attractive long-term returns, appreciating ~8% on an annual basis over the past 20 years. That said, its price has exhibited significant volatility – with prices tumbling around 40% from 2011 to 2015, before it fully recovered in 2020. Since late 2023, the metal has experienced a strong rally, consistently reaching new all-time highs. At the time of writing1, gold has narrowly outperformed the S&P 500, ranking as one of the best-performing assets in 2024.

Into 2025, we retain a bullish view on the metal, with an outlook of it reaching $3,150/oz by the end of year.2 The price of gold is influenced by a complex interplay of macro factors as well as supply/demand dynamics. Understanding its unique characteristics and benefits is crucial for investors who look to establish portfolios that endure through cycles. This article aims to identify and analyze the key drivers of gold prices, how they evolved in recent years, and how an appropriately sized gold investment can add value to a portfolio from an asset allocation perspective.

What drives gold prices?

1. The level of the U.S. dollar

Historically, gold prices have often exhibited a negative correlation with the value of the U.S. dollar, as gold is denominated in dollars. When the USD weakens, gold becomes relatively cheaper for holders of other currencies, thereby increasing demand. Conversely, gold prices tend to weaken as the dollar strengthens. However, there are instances when this relationship does not hold. For example, in 2012-13, gold lost 18% of its value even though the USD remained relatively stable, rising less than 1%.

Looking ahead, we think the dollar environment remains largely benign for gold prices. Following a significant rally after the U.S. election results, the current level of the dollar reflects heightened expectations regarding inflation and the Federal Reserve's terminal rates. The threshold for a substantial further repricing screens high. From a fair value perspective, the dollar is currently trading 10-15% above its fair value implied by interest rate differentials and its long-term average. Over the longer term, dollar is likely to ultimately mean revert and unwind its overvaluation. This reversion process may take some time, as the dollar could be temporarily supported by cyclical growth outperformance in the U.S. compared to other major economies. However, we expect any additional strengthening from current levels to be limited. Overall, this outlook suggests a relatively stable environment for gold prices into 2025.

THE U.S. DOLLAR ENVIRONMENT IS LARGELY BENIGN; THRESHOLD OF FURTHER STRENGTHENING SCREENS HIGH

DXY model based on 5Y swap rate differentials

This line chart shows the DXY Index along with the 5-year swap rate differentials model from 2010 to 2024. The DXY (U.S. Dollar Index) is a measure of value of the U.S. dollar relative to a basket of foreign currencies. The 5-year swap rate is a rate paid by fixed-rate payer on an interest rate with maturity of five years. The aqua line shows the current dollar index relative to the dark blue line, which shows the dollar index model based on 5-year swap rate differentials. Comparing the two on the same chart, it shows that the DXY index is currently at around 105 while the model is around 95. This shows that the DXY index is currently 10% overvalued against interest rate differentials.
Source: J.P. Morgan Private Bank, Bloomberg Financial L.P., data as of December 6, 2024.

2. Change in real yields

Historically, gold prices have demonstrated periods of an inverse relationship with real yields (i.e. inflation adjusted interest rates). As gold itself does not generate interest income, real yields can be seen as the opportunity cost of holding it. When real yields go down, gold becomes more attractive relative to interest bearing assets such as cash and fixed income securities. This inverse relationship explains a large part of the price increase in gold since the 1990s, as real yields progressed lower, down a path of structural decline. Large gold rallies such as those from 2008-2012 and 2019-2021 can also be attributed to real yields falling into negative territory, as global quantitative easing and Zero interest rate policies severely depressed yields.

TRADITIONAL INVERSE CORRELATION BEFORE 2022

Gold prices vs 10-year U.S. real yields 1997-2021

This line chart shows the historical correlation between gold price and 10-year real treasury yields from 1997 to 2022. The 10-year real rate is shown inversely on the right axis. From 1997 to 2022, the chart shows that there was an inverse correlation. As such, when gold price increased, real rate would fall. 2022 saw a break from that trend. During the year, when real rate increased, so did gold prices.
Sources: Bloomberg Finance L.P.. Data as of December 31, 2021.

However, over the past two years there has been a notable divergence between movements of gold prices and real interest rates. In early 2022, the Federal Reserve embarked on an aggressive tightening cycle at an unprecedented pace, under the backdrop of stubbornly elevated inflation and exacerbated global supply disruptions following the outbreak of the Russia-Ukraine war. Real yields rose aggressively from deeply negative territory to the highest levels seen since the Global Financial Crisis of 2008. 10-year U.S. real yields rose by a historic 250bps over the course of 2022, followed by another 20bps rise in 2023. In this environment gold prices remained very resilient. Prices were mostly unchanged in 2022, although with significant volatility, and in 2023 posted a +13% return, ending the year at a record high of $2,068/oz. 

Has the correlation permanently broken? We believe it has temporarily shifted, and will likely reestablish itself at some point. We find that for now, gold still reacts to the movements in real yields, only in an asymmetric manner – it declines less when rates go up and rises more when rates move down. Why? The answer to that is largely related to a recent shift in supply and demand dynamics.

SINCE 2022, GOLD PRICES STAYED INCREDIBLY RESILIENT DESPITE MUCH HIGHER REAL YIELDS

Gold prices vs. 10-year U.S. real rate

This line chart shows the correlation between gold prices and 10-year U.S. real rates from 2018 to 2024. The dark blue line represents gold prices, and the aqua line shows real rates. From 2018 to 2021, correlation between gold prices and real rates adhered to their traditional inverse relationship. After the onset of COVID in 2020, real rates remained at ultra-easy levels while gold prices also sustained high levels due to uncertainties in the market. After the Fed started to increase real rates in 2022, real rates skyrocketed to historical high levels. However, gold prices stayed relevantly resilient and maintained prices.
Sources: Bloomberg Finance L.P.. Data as of December 11, 2024.

3. Supply and demand dynamics

All commodities, at their core, are driven by supply and demand. The price of gold is affected by other drivers, as discussed above, but supply and demand are a key factor. Global mining of gold has been fairly stable for many years, and so the demand profile is particularly important and unique. This sets it apart from other commodities. There are several key sources of demand for gold, which can be categorized into three groups: industrial, investment and reserve management.

Industrial demand

  • Jewelry fabrication. Jewelry demand accounts for around 50% of total annual gold consumption. As a beauty, permanence and status symbol, gold is highly coveted with demand particularly strong in Asia, especially from India and China.
  • Technology. Around 10% of gold demand comes from industrial and technology uses, in industries including electronics, dentistry, aerospace and others.

Investment and Reserve Management 

While investment and reserve management demand accounts for a smaller portion of total gold consumption, they can periodically be a more significant driver of gold prices. The impact of reserve managers or Central Banks has been more evident in recent years.

• Central banks

Central banks have been significant buyers of gold for decades. In the 19th Century most countries fixed the value of their currencies to gold, and this became known as the Gold Standard. Central banks were required to hold sufficient gold reserves to back their currencies and allow convertibility of currency into gold. This system was highly disciplined, but proved to be unworkable during times of crisis. Eventually governments found the need to expand monetary supply beyond the restrictions of the gold standard, and the system was abandoned after the Second World War to be replaced with the Bretton Woods System. This system fixed the dollar to gold at a set price and fixed international currencies to the dollar. Unsurprisingly this too proved to be unworkable, and as the United States began to run large deficits, strains began to emerge. Eventually the U.S. fully abandoned the link to gold in 1971, leading to the collapse of Bretton Woods. This allowed the price of gold to float freely on international markets.

Although the need to hold gold as a reserve asset was now removed, the scarcity of gold inherently made it appealing to Central Banks as a store of value. This role has waxed and waned over the years, but as can be seen in the chart below – over the past 20 years, central banks worldwide now keep around 20% of their Foreign Exchange reserves in gold. That said, there is a significant variance between DM and EM central banks regarding gold allocations, with emerging market holding much lower than their DM peers.

CENTRAL BANKS HOLD ~20% OF FX RESERVES IN GOLD

Composition of total central bank foreign exchange reserves, %

This chart shows the composition of central bank foreign exchange reserves in percentages from 2010 to 2022. Unsurprisingly, the chart shows that on average more than 50% of the world’s central bank’s foreign reserves are in US Dollars. Euro makes up the second largest currency reserve composition at 20%. Gold is the third largest holding on average, totaling around 20%.
Sources: IMF, World Gold Council, J.P. Morgan Private Bank. Data as of December 31, 2022.

EM CENTRAL BANKS MAY CATCH UP ON GOLD ALLOCATIONS

Gold reserves as a % of total central bank reserves

This chart shows the percentage of gold reserves held by central banks in different time periods: 2000, Pre-Global Financial Crisis (GFC), Pre-Covid and 2024 for China, Emerging Markets and Developed Markets. Developed Markets have consistently held a significant portion of gold reserves, making up 28.3% of total central bank reserves as of 2024. The percentage of gold reserves held by Emerging Markets has increased over time, with the highest percentage in 2024, making up 13.1% of total central bank reserves but still remains lower than Developed Markets. The percentage of gold reserves held by China has also increased from 2% in 2000 to 4.6% in 2024.
Sources: VanEck, World Gold Council. Data as of Q2 2024. 

After a long hiatus, central bank purchases have risen notably in recent years. According to statistics compiled by the World Gold Council, net purchases by central banks around the world reached a record 1,082 tonnes in 2022, more than doubling the average annual purchase over the previous 10 years. This strong purchase momentum continued in 2023, maintaining a breakneck pace of 1,037 tonnes. The first three quarters of 2024 saw purchases of 693 tonnes, matching the pace of 2022 despite a sharp price rally. After pausing for a few months, China’s central bank (one of the biggest gold buyers since 2021) has resumed purchases in November. This is now acknowledged to be a main driver of gold price resilience during the recent rise in real yields.

The outlook of central bank purchase remains strong into 2025, as over 80% of global monetary authorities expressing willingness to increase gold holdings, as suggested by a recent World Gold Council survey (see chart below). There are various reasons for central bank increases in the accumulation of gold. However, it has become apparent that in some cases, nations that are not allied with the United States have begun to look to reduce their reserve mix away from dollars, as they perceive the risks of keeping these reserves vulnerable to sanctions. Other governments aim to add some protection against higher and more volatile inflation worldwide, as the developed world exits the era of ultra-low inflation post-GFC. The scarcity of gold sometimes allows it to play a role as an inflation hedge, although this is often transitory.

STRONG GOLD DEMAND FROM GLOBAL CENTRAL BANKS

Central bank gold reserve, million troy ounce

This graph shows the central bank gold reserve levels from 2016 to 2023 in million troy ounce The bar graph shows the breakdown of gold reserve from emerging market central banks while the line shows world central bank gold reserve holdings. Both EM markets and global markets trends show pick-ups in central bank gold reserve holdings since 2016. Within EM markets, China and Russia make up the largest holders of gold in their central bank reserves. Global gold holdings in central banks have increased from 970 million troy ounces in 2016 to 1,057 troy ounces in 2023.
Source: Haver Analytics, Bloomberg Finance L.P. Data as of December 2023.

HOW DO YOU EXPECT GLOBAL CENTRAL BANK GOLD HOLDINGS TO CHANGE OVER THE NEXT 12 MONTHS?

Central Bank Survey by the World Gold Council

This chart shows the results of the World Gold Council Survey of 69 central banks globally on how they expect global central bank holdings to change over the next 12 months. The survey was conducted in 2021, 2022, 2023 and 2024. The bar graph displays the percentage of central banks that expect an increase, no change, a decrease or don’t know about the change in global central bank holdings. The percentage of central banks expecting an increase in gold holdings has increased from 2021 to 2024. Additionally, 81% of respondents expect global central banks to increase their gold holdings going into 2025.
Source: World Gold Council. Data as of 2024. Results taken from a survey of 69 central banks globally – 24 advanced economics and 45 emerging economies. 
  • Retail and institutional investors

Many investors hold positions in gold as part of an investment portfolio. These investments can be made via exchange-traded funds (ETFs), futures markets, options, or structured notes. Many investors prefer to hold the physical metal – and invest in bars, coins and claims linked to individually-numbered bars.

Holdings of gold ETFs have become more popular with retail investors since their inception in 2004 and hit a record in 2020 when the Covid pandemic caused worldwide lockdowns. Since then, holdings have been on a gradual decline, and now are back to pre-pandemic levels. Retail ETF flows in gold are often seen to be driven by fears of inflation, conflict or crisis, and the relative level of interest rates. These investors tend to be short term, but can be effective drivers of price. Institutional investors are more long term and often hold the metal physically. Pension funds and Foundations, in particular, tend to hold the metal for decades.

Hedge Funds and Commodity Trading Advisers are more speculative in their approach, but can have prolonged impacts to price movements.

GOLD ETFS HAVE BECOME POPULAR AMONG RETAIL INVESTORS

Total Known Gold ETF Holdings, $ million

This line chart shows the amount gold ETF holdings in from 2003 to early 2004 in millions of dollars. As a whole, this graph shows that popularity in gold ETFs have exploded in popularity since the early 2000s – growing from under USD 1 million in 2003 to more than USD 82 million just 20 years later. Within this time frame, 2003 to 2012 marked a rapid expansionary period. Holdings in gold ETFs declined from around USD 82 million in 2012 to USD 45 million in 2015. Gold ETFs popularity grew again in the second half of the 2010s and reached peak popularity at USD 110 million in 2020. Since 2020, holdings in ETFs have been slowly declining.
Sources: Bloomberg Finance L.P.. Data as of December 11, 2024.

Our outlook on gold

We maintain a constructive outlook on gold over the next 12 months. The demand outlook remains robust, with strong central bank purchases likely to continue. We also anticipate increased inflows from retail investors in the coming year, driven by declining cash rates. Despite some uncertainties surrounding the inflation outlook, the Federal Reserve is likely to continue reducing the policy rate from its currently highly restrictive levels. The prospect of lower returns from cash investments could prompt retail investors to rebalance their portfolios in favor of gold, a segment that has been largely absent from the rally over the past two years. As evidence of this trend, ETF holdings have begun to rise since May/June, roughly coinciding with the decline in cash yields. That said, retail investors have only increased their holdings by 4% through ETF purchases, leading us to believe that the gold trade is far from being a crowded position.

Additionally, we expect gold to perform well under a Trump administration for two primary reasons: 1) ongoing concerns about the U.S. deficit, as fiscal policy is likely to be expansionary, and 2) a potential increase in USD reserve diversification amid trade tensions and rising geopolitical risks. Our current outlook projects gold prices to reach $2,900 to $3,000 by mid-year and $3,100 to $3,200 by year-end.

Gold in a portfolio

The best possible reason to own gold in our view is as a diversifier in a portfolio. This was perfectly illustrated in 2022 as global equity markets lost -19.46%, global bonds lost -16% and Gold rose 3%.  The diversification benefits are amplified when viewed through the lens of modern portfolio theory, which holds that diversifying across lowly-correlated assets can improve overall risk-adjusted returns. Historically, gold has exhibited a low, or sometimes negative correlation to traditional asset classes, such as equities and bonds. In our view, having gold as a part of your asset allocation makes sense as a portfolio ballast that helps to enhance the risk-return profile.

1Data is as of December 9, 2024.

2Outlook estimate represents the midpoint of the range of $3,100 – $3,200. 

Understanding the factors driving the price of gold, and some of the reasons it could be effective in a portfolio construction.

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With respect to countries in Latin America, the distribution of this material may be restricted in certain jurisdictions. We may offer and/or sell to you securities or other financial instruments which may not be registered under, and are not the subject of a public offering under, the securities or other financial regulatory laws of your home country. Such securities or instruments are offered and/or sold to you on a private basis only. Any communication by us to you regarding such securities or instruments, including without limitation the delivery of a prospectus, term sheet or other offering document, is not intended by us as an offer to sell or a solicitation of an offer to buy any securities or instruments in any jurisdiction in which such an offer or a solicitation is unlawful. Furthermore, such securities or instruments may be subject to certain regulatory and/or contractual restrictions on subsequent transfer by you, and you are solely responsible for ascertaining and complying with such restrictions. To the extent this content makes reference to a fund, the Fund may not be publicly offered in any Latin American country, without previous registration of such fund´s securities in compliance with the laws of the corresponding jurisdiction.

References to “J.P. Morgan” are to JPM, its subsidiaries and affiliates worldwide. “J.P. Morgan Private Bank” is the brand name for the private banking business conducted by JPM. This material is intended for your personal use and should not be circulated to or used by any other person, or duplicated for non-personal use, without our permission. If you have any questions or no longer wish to receive these communications, please contact your J.P. Morgan team.

© 2025 JPMorgan Chase & Co. All rights reserved.

JPMorgan Chase Bank, N.A. (JPMCBNA) (ABN 43 074 112 011/AFS Licence No: 238367) is regulated by the Australian Securities and Investment Commission and the Australian Prudential Regulation Authority. Material provided by JPMCBNA in Australia is to “wholesale clients” only. For the purposes of this paragraph the term “wholesale client” has the meaning given in section 761G of the Corporations Act 2001 (Cth). Please inform us if you are not a Wholesale Client now or if you cease to be a Wholesale Client at any time in the future.

JPMS is a registered foreign company (overseas) (ARBN 109293610) incorporated in Delaware, U.S.A. Under Australian financial services licensing requirements, carrying on a financial services business in Australia requires a financial service provider, such as J.P. Morgan Securities LLC (JPMS), to hold an Australian Financial Services Licence (AFSL), unless an exemption applies. JPMS is exempt from the requirement to hold an AFSL under the Corporations Act 2001 (Cth) (Act) in respect of financial services it provides to you, and is regulated by the SEC, FINRA and CFTC under US laws, which differ from Australian laws. Material provided by JPMS in Australia is to “wholesale clients” only. The information provided in this material is not intended to be, and must not be, distributed or passed on, directly or indirectly, to any other class of persons in Australia. For the purposes of this paragraph the term “wholesale client” has the meaning given in section 761G of the Act. Please inform us immediately if you are not a Wholesale Client now or if you cease to be a Wholesale Client at any time in the future.

This material has not been prepared specifically for Australian investors. It:

  • may contain references to dollar amounts which are not Australian dollars;
  • may contain financial information which is not prepared in accordance with Australian law or practices;
  • may not address risks associated with investment in foreign currency denominated investments; and
  • does not address Australian tax issues.

© $$YEAR JPMorgan Chase & Co. All rights reserved.

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To learn more about J.P. Morgan’s investment business, including our accounts, products and services, as well as our relationship with you, please review our J.P. Morgan Securities LLC Form CRS and Guide to Investment Services and Brokerage Products. 

 

JPMorgan Chase Bank, N.A. and its affiliates (collectively "JPMCB") offer investment products, which may include bank-managed accounts and custody, as part of its trust and fiduciary services. Other investment products and services, such as brokerage and advisory accounts, are offered through J.P. Morgan Securities LLC ("JPMS"), a member of FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. JPMCB, JPMS and CIA are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

 

Please read the Legal Disclaimer and the relevant deposit protection schemes in conjunction with these pages.

 

DEPOSIT PROTECTION SCHEME 存款保障計劃   JPMorgan Chase Bank, N.A.是存款保障計劃的成員。本銀行接受的合資格存款受存保計劃保障,最高保障額為每名存款人HK$500,000。   JPMorgan Chase Bank N.A. is a member of the Deposit Protection Scheme. Eligible deposits taken by this Bank are protected by the Scheme up to a limit of HK$500,000 per depositor.
INVESTMENT AND INSURANCE PRODUCTS ARE: • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, JPMORGAN CHASE BANK, N.A. OR ANY OF ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED
Bank deposit products, such as checking, savings and bank lending and related services are offered by JPMorgan Chase Bank, N.A. Member FDIC. Not a commitment to lend. All extensions of credit are subject to credit approval.