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Life Insurance

Life insurance is an essential element of sophisticated wealth planning, offering solutions that may help you do more than protect your family. It can play a vital role in preserving and transferring wealth, optimizing estate planning, and securing your family’s financial future. For many, life insurance may help provide liquidity, facilitate succession, and support philanthropic goals—empowering you to shape your legacy with confidence.

At J.P. Morgan Private Bank, our advisors work closely with you to design life insurance strategies tailored to your unique needs and ambitions. With deep experience in complex ownership structures and cross-border considerations, we help integrate life insurance seamlessly into your broader financial plan. Our approach may help you unlock new opportunities, safeguard what matters most, and provide customized coverage for every stage of your journey.

Why life insurance matters

Life Insurance Ownership Reaches New High

In 2025, 53% of U.S. adults reported owning life insurance, reflecting increased awareness of financial protection needs.1

53% own life insurance

Financial Security Remains a Top Concern

70% of life insurance policyholders in 2025 said their coverage makes them feel more financially secure about their family’s future.2
70% feel secure

Younger Generations Drive Growth

Millennials and Gen Z accounted for 45% of new life insurance policies purchased in 2025, highlighting a shift toward younger buyers.3
45% of new policies

Discover key life insurance pitfalls

Life insurance is a powerful tool for wealth transfer and protection, but common mistakes can undermine its benefits. Discover four key pitfalls to avoid and how thoughtful planning can help you make the most of your coverage.

Why clients choose J.P. Morgan Private Bank for life insurance

Experience across diverse client needs

Our team brings decades of experience helping individuals and families address a wide range of life insurance goals—from protecting loved ones and securing legacies to planning for future financial needs.

Tailored strategies integrated with your wealth plan

We provide life insurance solutions personalized to your unique circumstances and seamlessly integrated with your financial strategy, ensuring your coverage supports both immediate needs and long-term objectives.

Access to leading products and ongoing guidance

J.P. Morgan Private Bank has a comprehensive suite of life insurance products and ongoing, thoughtful guidance—helping you make informed decisions and adapt your coverage as your life evolves.

Explore solutions for your business

Life insurance strategies can help address business and legacy planning needs, including succession planning, key employee protection, and liquidity for long-term financial confidence.

Ready to learn more about life insurance?

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What is your intention for your wealth?

Life insurance can bring clarity, tax efficiency and liquidity to families. Listen to our Private Bank Wealth Strategist, Christopher Kelly, who discusses why life insurance can benefit your wealth plan.
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Meet our distinguished life insurance team

Our team delivers personalized life insurance strategies to help you protect your family, plan for the future, and address complex estate or business needs.

Experience the confidence that comes with tailored life insurance solutions—crafted to protect what matters most

Life Insurance FAQs

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Important Information

JPMorgan Chase & Co., its affiliates, and employees do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal and accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transaction.​

The sale of life insurance may be subject to underwriting and approval and there is no guarantee that application submission will result in policy issuance.

All policy guarantees and benefits are subject to the claims-paying ability of the insurance company.

Policy guarantees and benefits are not backed by the bank, broker/dealer, or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company.

Clients are advised to review carefully all insurance policy limitations and exclusions.

LEARN MORE About Our Firm and Investment Professionals Through FINRA BrokerCheck

 

To learn more about J.P. Morgan’s investment business, including our accounts, products and services, as well as our relationship with you, please review our J.P. Morgan Securities LLC Form CRS and Guide to Investment Services and Brokerage Products

 

JPMorgan Chase Bank, N.A. and its affiliates (collectively "JPMCB") offer investment products, which may include bank-managed accounts and custody, as part of its trust and fiduciary services. Other investment products and services, such as brokerage and advisory accounts, are offered through J.P. Morgan Securities LLC ("JPMS"), a member of FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. JPMCB, JPMS and CIA are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

 

Please read the Legal Disclaimer for J.P. Morgan Private Bank regional affiliates and other important information in conjunction with these pages.

INVESTMENT AND INSURANCE PRODUCTS ARE: • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, JPMORGAN CHASE BANK, N.A. OR ANY OF ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED

Bank deposit products, such as checking, savings and bank lending and related services are offered by JPMorgan Chase Bank, N.A. Member FDIC.

Not a commitment to lend. All extensions of credit are subject to credit approval.

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