Behavioral Science

Recognize how emotions influence financial decisions and explore strategies to support sound choices that can help guide you toward your desired outcome.

Make financial choices with clarity, not impulse

Behavioral science helps us understand how emotions and psychology influence financial decisions. We integrate these insights into your financial strategy, helping you make the more informed, intentional choices that align with your long-term objectives. 

Research-driven insights

Collaborate with our specialists to apply established frameworks to make more informed financial choices.

Tailored solutions

We work closely with you to identify personal patterns, biases and motivations to develop strategies to separate the emotion from your decision making.

Integrating behavior into your wealth plan

Use our data-driven insights and network of specialists to build a framework for your decision making around spending, investing and planning for the future.

How we help

Discuss how emotion and psychology impact decision making, behavior and planning in the context of your wealth plan.
Provide a framework for better individual and family decision making by leveraging our proprietary wealth planning software.
Support crucial transition points and evolving needs by analyzing how major life changes can influence your emotional and financial well-being.
Share best practices on how to combat common financial biases and challenges with our cross-disciplinary thought leadership and advice.

Exploring key questions

We help clients - and advisors - recognize the personal and emotional factors that influence financial decision-making. We then offer research-backed frameworks for setting goals, building plans and making choices to give our clients - and their families - the best chance possible at achieving ‘success,’ however they choose to define that.
Ready to take control of your financial future with a solid wealth plan? Contact a J.P. Morgan advisor today.
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