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Goals-based planning

Is there a planning strategy that can expand your wealth’s growth potential?

Being intentional is the key to making successful plans and creating options for yourself. This can start with a simple conversation with your advisor about what you want to accomplish.

Many of our clients find they have saved and invested enough to provide for their own needs, those of their loved ones, and to make a major philanthropic impact—and that there are still funds remaining. These assets can be allocated to a part of the balance sheet we call “perpetual growth.”

Why perpetual growth?

Our clients sometimes treat their entire investment portfolios as single pools of capital without considering when and how they might use their funds. This can impede long-term wealth creation. Some clients choose a different path: By distinguishing between the amount of wealth needed to fund their lifestyles as well as other goals (such as gifting to family or charitable giving) from the amount of wealth that may not be required within their lifetimes, they can more efficiently align their balance sheets with the things they want to achieve for themselves, their families and their communities.

Here are three steps to help you start preparing a plan to optimize your strategic allocations and segregate your funds according to goals and the appropriate time horizons for reaching them.

1. Articulate your goals

Any wealth planning process starts with identifying a vision for your wealth and organizing your capital toward these ambitions . This will typically include goals such as personal travel and lifestyle needs, supporting loved ones and charitable giving. It is also important to recognize that these expenses will change over time, therefore our approach is designed to be flexible and adaptive. Once those goals are established and prioritized, we’ll determine how much funding each will require, along with the appropriate time horizon.

What is a Goal?

Goals are specific targets you want to accomplish with your money. Every goal has four parts.

This chart highlights the four parts of a goal; label, dollar amount, time horizon, and priority level.
Source: J.P. Morgan Wealth Planning Introduction Template. Data as of October 2024.

2. Fully fund your lifestyle and other high-priority goals

When earmarking the amount required to fully fund articulated goals, your team will incorporate factors such as market volatility, longevity, inflation and taxes, using conservative assumptions to provide a high probability that these assets won’t be exhausted prematurely, irrespective of the market environment.

The appropriate asset allocation for this portfolio will be determined by when you might start withdrawing from it, how long those withdrawals might last, and finally the risk and return parameters that are most appropriate. While these portfolios will not be the same for every family, the objective of providing comfort around funding the way you want to live or things you want to do for others remains the same.

3. Fund perpetual growth

With the assets required to fund your lifestyle and other high-priority goals ringfenced (assuming there is an excess amount of wealth), there is an opportunity to think through additional family goals, or to pursue additional safety or additional growth .

Since we know that you and your family won’t be leaning on this portion of your wealth to achieve your goals, investments directed to that portion of it can be allocated to a mix of investments, ranging from less-liquid assets with greater growth potential to more stable options, depending on your risk capacity. Alongside traditional assets such as stocks, we believe private equity, private credit and hedge funds can play an important role when investing for perpetual growth. In addition to these asset classes, many families own and will continue to own unique assets that fit neatly into the perpetual growth construct. These can include:

  • Privately held businesses
  • Concentrated positions
  • Real estate
  • Leveraged investments

Considering a broad spectrum of investment opportunities can help you optimize your portfolio to meet long-term goals you may not have envisioned yet, and create options for your future self.

In addition to making investment decisions, preserving the purpose and integrity of these assets requires multiple generations to develop and adhere to strategic capital allocation plans that address the needs of family members at various life stages. It is crucial to have a clearly articulated succession plan and a robust decision-making process. We advise clients to make a habit of discussing their plans and goals with family members, and updating their goals and needs as required.

Build a Vision for your Wealth (Bucketing)

This chart shows how to build a vision for your wealth.
Source: J.P. Morgan Wealth Planning Introduction Template. Data as of October 2024.

We can help

Your J.P. Morgan team can help you start the process of preparing a comprehensive wealth plan that incorporates your current needs and your long-term goals.

Achieve perpetual growth through strategic planning and unlock your balance sheet’s full potential.

EXPERIENCE THE FULL POSSIBILITY OF YOUR WEALTH

We can help you navigate a complex financial landscape. Reach out today to learn how.

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Important Information

Key Risks

Investments within the 'perpetual growth' category are subject to market risks and should be aligned with the investor's long-term goals and risk appetite. Investment in alternative investment strategies is speculative, often involves a greater degree of risk than traditional investments including limited liquidity and limited transparency, among other factors and should only be considered by sophisticated investors with the financial capability to accept the loss of all or part of the assets devoted to such strategies.​

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General Risks & Considerations

Any views, strategies or products discussed in this material may not be appropriate for all individuals and are subject to risks. Investors may get back less than they invested, and past performance is not a reliable indicator of future results. Asset allocation/diversification does not guarantee a profit or protect against loss. Nothing in this material should be relied upon in isolation for the purpose of making an investment decision. You are urged to consider carefully whether the services, products, asset classes (e.g., equities, fixed income, alternative investments, commodities, etc.) or strategies discussed are suitable to your needs. You must also consider the objectives, risks, charges, and expenses associated with an investment service, product or strategy prior to making an investment decision. For this and more complete information, including discussion of your goals/situation, contact your J.P. Morgan team.

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Certain information contained in this material is believed to be reliable; however, JPM does not represent or warrant its accuracy, reliability or completeness, or accept any liability for any loss or damage (whether direct or indirect) arising out of the use of all or any part of this material. No representation or warranty should be made with regard to any computations, graphs, tables, diagrams or commentary in this material, which are provided for illustration/ reference purposes only. The views, opinions, estimates and strategies expressed in this material constitute our judgment based on current market conditions and are subject to change without notice. JPM assumes no duty to update any information in this material in the event that such information changes. Views, opinions, estimates and strategies expressed herein may differ from those expressed by other areas of JPM, views expressed for other purposes or in other contexts, and this material should not be regarded as a research report. Any projected results and risks are based solely on hypothetical examples cited, and actual results and risks will vary depending on specific circumstances. Forward-looking statements should not be considered as guarantees or predictions of future events.

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