Situation
Daria, a long-term J.P. Morgan investment client, holds her checking and savings accounts with another institution due to her proximity to one of their branch locations. Concerned about how falling rates would impact her portfolio, she called her third-party bank to see what could be done to optimize her cash. She had difficulty reaching an advisor and was frustrated with the long wait times in between transfers.
Our Approach
Given her strong relationship with J.P. Morgan, Daria reached out for advice on how she could optimize her portfolio during a falling rate environment. Although Daria had investments with J.P. Morgan, her team was unable to see the entirety of her wealth because she had assets in various external accounts. However, the team was still able to make recommendations using her current investments at J.P. Morgan, including cash management strategies for her deposit funds that aimed to address her short- and long-term liquidity needs.
Daria was impressed with the professionalism and personalization her J.P. Morgan team provided, and following the conversation, decided to transfer all her deposit assets from her old bank to J.P. Morgan Private Bank. A specialized team guided her through the entire process, helping to make the experience seamless and complete the transfer in just a few days.
Outcome
Now with a full view of her balance sheet, Daria’s advisor saw that she had an opportunity to grow her investments. Daria began using J.P. Morgan OnlineSM to keep track of her accounts and integrate her advisor’s advice. She was pleased she could quickly and easily accomplish all her banking needs without visiting a branch.
