Jeff Kreisler

Jeff Kreisler is a Managing Director and member of the J.P. Morgan Private Advisory leadership team, a cross-disciplinary group of over 100 global specialists who collaborate to deliver innovative and forward-thinking strategies, working closely with Private Bank Advisors to help clients make well-informed decisions and achieve their goals.

As Head of Behavioral Science, Jeff focuses on delivering insights into how emotions influence financial decision making. His work empowers clients to recognize biases and develop strategies for better financial outcomes. By understanding the psychological factors that impact financial choices, Jeff and his team help clients navigate the complexities of financial planning with a more informed and strategic approach. 

Jeff is also the Founding Editor of PeopleScience, a thought leadership program for applied behavioral science. Jeff is also a two-time bestselling, internationally published author whose work in the field has been praised by the likes of The Wall Street Journal, CNBC, Business Insider, Audible, CNN and The Washington Post (“a brilliant and accessible look at behavioral economics”).

Jeff is really just another typical Princeton-educated lawyer turned award-winning comedian, bestselling author, TV pundit, keynote speaker and champion for behavioral economics. He uses research, humor and life to understand, explain and nudge the world.

The New York Times called Jeff “delectable,” The Economist said his was “a truly special event,” and his kids still think he’s “cool.”