The U.S. stock market has rallied nearly 10% in the first six months of 2026—more than double the average returns traditionally seen in the first half of the year, using data going back to the turn of the century. But for an economy that is largely driven by the American consumer, are stock market gains reflecting the underlying reality? And perhaps more importantly, should they?
Historically, the stock market and consumer confidence have moved in tandem. As the business cycle progressed, so did optimism, and hence higher stock valuations. In a recession, both sentiment and market pricing reset. But since the post-pandemic recovery, that relationship is no longer as close. Inflationary pressures and affordability challenges have caused consumer sentiment to sour even as fiscal policy, tax cuts and receipts, and household deleveraging have cushioned the impact. Meanwhile, the stock market has continued to rally. The disconnect, however, is not cause for concern. Instead, it is laying the foundation for future productivity growth and economic broadening.
There are times when the economy and financial markets are in sync and there are times when the forward-looking element of market pricing starts to drift from real-time activity.
Based on market cap, 37% of the S&P 500 is technology driven. Another 14% is made up of the consumer discretionary and consumer staples sectors. Naturally, spending fuels all types of companies, but the companies with the most direct exposure to consumer spending not only make up a smaller percentage but are also growing at a slower rate than the broader benchmark, as a result of pricing power, local manufacturing capacity and global factors.
In some ways, this reflects an economic stabilization after a period of post-pandemic volatility. The U.S. economy at one point in 2023 was growing at almost 3.5% real GDP growth, and has since been gradually normalizing. The economy grew at 2.1% in the first quarter of this year—still in line with the average trend of a 2% GDP growth rate during an expansionary phase.
In the stock market, this type of growth is often met with a wider array of sector gains. And there are early signs that’s already happening. If artificial intelligence (AI) is driving technology-related returns in the interim, as other sectors adopt and see similar margin expansion, the entire stock market will likely benefit. Take the financial sector as an example, which, after technology, is seeing margin improvement as those companies become growing users of AI.
Roughly 50% of the S&P 500 is exposed to AI in some capacity, but it’s more than just the technology sector that is benefiting. From the industrial components that go into building data centers, to the utilities supporting them with power, a tech-driven buildout can cascade across sectors. Capital expenditure across the S&P 500, driven by hyperscalers, is set to grow ~80% this year after a similarly large boom last year.
We can help you navigate a complex financial landscape. Reach out today to learn how.
Contact usInvestment Strategy
LEARN MORE About Our Firm and Investment Professionals Through FINRA BrokerCheck
To learn more about J.P. Morgan’s investment business, including our accounts, products and services, as well as our relationship with you, please review our J.P. Morgan Securities LLC Form CRS and Guide to Investment Services and Brokerage Products.
JPMorgan Chase Bank, N.A. and its affiliates (collectively "JPMCB") offer investment products, which may include bank-managed accounts and custody, as part of its trust and fiduciary services. Other investment products and services, such as brokerage and advisory accounts, are offered through J.P. Morgan Securities LLC ("JPMS"), a member of FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. JPMCB, JPMS and CIA are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.
Please read the Legal Disclaimer for J.P. Morgan Private Bank regional affiliates and other important information in conjunction with these pages.
Bank deposit products, such as checking, savings and bank lending and related services are offered by JPMorgan Chase Bank, N.A. Member FDIC.
Not a commitment to lend. All extensions of credit are subject to credit approval.
