Investment Strategy

Are we seeing irrational exuberance in the market? We don’t think so.

Markets snapped back in the aftermath of last week’s jobs report. The S&P 500 advanced +1.6%, driven by outperformance from the Mag 7 at +3.8%. As increased risk appetite rippled through markets, 2-year and 10-year Treasury yields drifted higher. Moreover, Federal Reserve rate cut expectations imply an almost 95% chance of a 25-basis-point rate cut in September.

That momentum carried through to Thursday, when, at midnight, U.S. tariffs on imported goods rose to their highest levels since 1933. At the same time, U.S. large-cap equity markets pushed toward record highs. The index has surged almost 30% since April lows—one of the sharpest four-month rallies outside of a recession in decades, despite effective tariff rates settling just below 20%.

U.S. tariff rate assumptions

U.S. tariff rate, %

Sources: Yale Budget Lab, Census Bureau, J.P.Morgan Wealth Management. Data as of July 28, 2025. Note: Announced rate is pre-substitution.

Is the market irrationally exuberant?

We don’t think so. In fact, we think the S&P 500 can deliver high single-digit total returns over the next 12 months, even if tariffs stick at current rates. There are three key reasons why.

1. First, economists and analysts have already downgraded their expectations for growth this year. Before “Liberation Day,” economists expected U.S. GDP growth to be 2.3% in 2025. Today, they only expect 1.5% full-year growth. Similarly, analysts trimmed their full-year expectations for S&P 500 earnings per share by nearly $10, or 3%. The consensus opinion was that tariffs and policy uncertainty would disrupt business confidence, hiring, investment and consumption. Interestingly, those forecasts seem to be on track. The labor market has clearly downshifted, as has consumption. While the latest tariff deadline has passed, it seems foolish to think we have seen the last twist in the tariff saga. But the stock market isn’t getting hung up on the slower economy that is here today; it’s focused on the strength of corporate earnings and the growth recovery that is to come. 

2. This brings us to our second point: Despite the economic slowdown, corporate earnings have exceeded expectations. Heading into the latest earnings season, consensus expected less than 5% earnings growth. Now that most companies have reported, the S&P 500 is tracking toward an astounding 11% growth rate. In fact, full-year earnings expectations for both this year and next have already started to turn higher. Further, it seems like the market is differentiating between the winners and losers of the trade war. Earnings expectations are flatlining at best for consumer-facing and smaller companies, which have less leverage over their trading partners and less flexible supply chains.

Differences in earnings revisions by sector and size

2025 consensus EPS revisions for Q4 2025, 30-day rolling average, %

Source: Factset. Data as of July 30, 2025.

3. Finally, the tariff bark is worse than its bite, at least for large-cap stocks. The latest example is President Trump’s suggestion that imported semiconductors would be taxed at a 100% rate unless the companies commit to relocating production to the United States. Another sign: Apple products were exempted from the latest tariff rates on Indian goods. Indeed, the company also announced an additional $100 billion investment in U.S. manufacturing facilities. The stock gained almost 9% this week. Tariffs are not happening in a vacuum. The other key piece of the administration’s fiscal policy is the One Big Beautiful Bill Act (OBBBA), which allows for 100% bonus depreciation for purchases of qualified business property and immediate expensing for domestic R&D expenses. This change is not as dramatic as the consistent tariff threats, but it is no less real for companies. Some analysts expect that it could increase free cash flow for some of the hyperscalers by over 30%.

We are comfortable with broad market exposure over the next 12 months, but some sectors might do better than others. We believe financials, utilities and technology will continue to outperform, driven by improving earnings expectations. We see further upside for the tech sector, buoyed by AI investments, continued capex and the OBBBA. Utilities have transformed from a historically unexciting sector to a dynamic one, driven by increased power demand for data centers. Financials are set to benefit from a deregulatory environment, which is expected to free up capital for lending, increased M&A and shareholder return through buybacks and dividends.

For investors, understanding these underlying dynamics is crucial. While the broader market continues to chug along, the reality is that there is dispersion beneath the surface, and certain segments are feeling the strain of a potential economic slowdown. Our investment strategy remains focused on U.S. large-cap equities, particularly those with diversified supply chains and strong management teams, since they’re better positioned to weather the current environment. They can keep rallying, even in the face of the highest tariff rates in a century. 

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After last week’s jobs report, markets snapped back. We examine the underlying dynamics.

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