Economy & Markets

5 things on the horizon for 2025

The S&P 500 marked its 56th all-time high of the year this week.

The “Magnificent 7” (+5.1%) fueled equity indices higher this week.1 The S&P 500 (+0.8%) and NASDAQ 100 (+2.4%) both made gains, while smaller companies (Solactive 2000 -1.0%) took a step back.

In U.S. macro data, ISM figures showed the economy continuing to expand, and labor market indicators (ADP and jobless claims) came in slightly weaker than expectations. Federal Reserve Chair Powell spoke at the DealBook Conference midweek and said the U.S. economy is in remarkably good shape right now. One of his favorite barometers, the Beige Book, pointed to economic activity rising, employment levels flat to up and prices rising only at a modest pace in most districts.

In fixed income, the curve steepened. The 2-year (4.14%) stayed flat, while the 10-year (4.17%) rose 4 basis points (bps).

As we prepare to close out 2024, we take this as an opportunity to look forward to 2025. Below we highlight five themes we think have room to run in the year ahead.

5 themes for the year ahead

The labor market is likely to be firmer. The labor market has been in focus in the second half of 2024. The Sahm rule (three-month average unemployment rate rising 0.5% from its 12-month low) was triggered in July, and has never failed to coincide with a recession. At that point, the conversation quickly shifted to a slowdown in the labor market and the need for the Fed to react, quickly.

Since then, the unemployment rate has decreased by 10 bps to 4.2%, as the labor force stayed about the same size. We think continued enforcement at the border will keep migration subdued, and as a result will limit labor force growth. The downward pressure on the labor force should at the margin, tighten the labor market (more job opening relative to unemployed workers).

Even if the labor market tightens on the margin, our models suggest the Fed will still need to lower rates to support financial conditions. We still expect a 25-basis-point interest rate cut at the Fed’s meeting this month and more reductions into 2025. As such…

Cash yields are likely going to continue to fall. We said coming into 2024 that cash rates would move lower. That’s happened—and we believe the trend will continue in 2025. The federal funds rate, which sets the rate banks can lend money to each other overnight (and is the biggest input for cash rates), stands at 4.75%, down 75 bps this year so far. The market is pricing another 85 bps of cuts next year.

Cash rates are likely to be lower in 2025

Federal funds rate and market expectations, %

Sources: Bloomberg Finance L.P., Haver Analytics. Data as of December 4, 2024. Market expectations based on 3m SOFR futures.

Many think of cash as a safe haven or even a source of income when interest rates are high. But, as rates continue to move lower, we believe cash is likely to underperform other asset classes. Historically, in 10 of the last 12 cutting cycles, bonds have outperformed cash.

Cash is a necessary part of any lifestyle, but it’s not designed to beat inflation or produce long-term returns. What is? Equities. U.S. equities have historically returned 16% on average during soft-landing (our base case) cutting cycles.

Lower cash rates can present an opportunity for investors to consider moving out of excess cash and into assets that may have the potential for higher returns.

Equity earnings should broaden. Equity returns have been dominated by the Magnificent 7 since the start of 2023. Over that time period, the S&P 500 has returned investors 62%, more than half of which was contributed by the Magnificent 7, which returned 242% over the same period.

The strong returns have come for good reason—the Magnificent 7 grew their earnings at 40%, while the remaining 493 stocks in the S&P 500 posted 2%. We think performance should broaden next year, as the “493” are expected to increase their earnings growth more than 5x (to 13%) in 2025. 

Earnings are expected to broaden in 2025

Earnings growth by cohort, %

Sources: FactSet, Bloomberg Finance L.P., J.P. Morgan Private Bank. Data as of December 02, 2024. Note: “Magnificent 7” = AAPL, AMZN, GOOGL, META, MSFT, TSLA, NVDA.

Lower interest rates, a renormalization of inventories and production, and easier comparables should act as tailwinds for the cohort in 2025.

M&A activity is set to pick up. With less than a month to go in the year, 2024 U.S. deal volume has already seen an uptick relative to last year (where activity was essentially frozen), and we think 2025 will be even more promising. The incoming administration and the markets’ expectations for a less onerous regulatory environment are helping to drive the recovery.

President-elect Trump has campaigned on deregulation. What does that mean? To start, he is likely to replace the leaders of multiple U.S. regulatory agencies, such as the FTC and the Justice Department’s antitrust division (where ~40% of the S&P 500 market cap is under investigation, and transactions of any size must be approved). Just this week, Trump announced Paul Atkins, who’s known for advocating for free-market policies, as Chair of the U.S. Securities and Exchange Commission (SEC).

The changes in these agencies and Washington are likely to usher in a period of deregulation, which could help to thaw frozen M&A, IPO and other financial market activity. 

Leading indicators imply issuance could increase

U.S. IPO issuance barometer

Source: Goldman Sachs. Data as of October 31, 2024. Note: the barometer incorporates five indicators: (1) S&P 500 drawdown, as measured by how far the index trades from its trailing 52-week high, (2) CEO confidence, (3) Change in the nominal 2-year Treasury note yield, (4) S&P 500 EV/sales, and (5) ISM Manufacturing Index.

As a backlog of deals stands ready to be cleared, increased private lending should help jump start transactions. The likely beneficiaries of a better environment for dealmakers? Wall Street banks, private equity and credit firms, and private business owners.

AI infrastructure buildout should continue. 2024 is the year where many of us started to use AI tools in our day-to-day lives. We don’t see any sign of that reversing in 2025. On the contrary, as we mentioned in our 2025 Outlook: Building on Strength, we are likely to use these tools even more frequently across broader use cases, and that requires power. For example, a standard Google search requires about 0.3 watt-hours of electricity, while a single ChatGPT query uses about 10x as much.

For data centers alone, electricity demand is projected to nearly triple by 2030. The grid may need to add up to 18 gigawatts—about equivalent to three New York City’s worth of power demand. 

Data centers could ignite a surge in power demand

U.S. power demand and 2024 generation capacity, TWh

This area chart shows U.S. power demand for non-data centers and for data centers, as well as a line denoting 2024 generation capacity from 2014 to 2030 (expected).
Sources: EIA, McKinsey & Company, Public Power, Bernstein. Data as of December 31, 2023.

This means the infrastructure that supports these AI tools will need an upgrade. The Department of Energy estimates that 47,300 gigawatt-miles of additional transmission infrastructure will be needed by 2035.

The need to power AI, a technology with the potential to be more revolutionary than the internet, is real. We’re seeing increased investment from the hyperscalers through capex, and activity in private markets investing in energy providers. But we still believe the buildout for AI, including the energy needed to power the technology, is a long-term theme.

Investors can take solace from the past year. Equities hit record highs, inflation has settled, and a soft landing seems achievable. Looking ahead, equities continue to appear promising, deal making is expected to pick up, and long-term themes such as AI remain relevant.

If you have any questions on how your portfolio should be positioned in 2025, your J.P. Morgan team is here to help.

1 “Magnificent 7” = AAPL, AMZN, GOOGL, META, MSFT, TSLA, NVDA.

All market and economic data as of December 2024 and sourced from Bloomberg Finance L.P. and FactSet unless otherwise stated.

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From AI infrastructure to the labor market, here’s what interests us about the year ahead

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