Investment Strategy

Building a robust investment portfolio: 3 ideas for how to diversify

As inflation decreases and the economy continues to grow, the market is proving more resilient than most forecasters had expected. Yet the picture is complicated. Consumer spending is softening, inflation is still above the Federal Reserve’s 2% target, and geopolitical risks are rising.

We expect corporate profit margins to continue to support stock values this year. But diversifying is still a prudent strategy. Now is the time to consider insulating your portfolio against future potential losses, or consider taking short-term tactical positions in specific asset classes as opportunities emerge.

Achieving these goals may be possible with certain financial tools. For example, by using structured notes, a pre-packaged investment vehicle that typically includes a combination of a traditional investment (such as a stock or bond) and one or more derivatives, you can improve the diversification of your portfolio, boost your investment’s risk-adjusted return potential and create strategies to guard against too steep a future market downturn.

Currently, some structured notes are more attractively priced than they have been in years. Why? Because higher-for-longer interest rates have significantly improved the pricing of these products, making them an interesting—and timely—choice for many investors.

To help keep your investment goals on track, consider how these financial instruments could help you enhance your portfolio. Here are the strategies worth considering now. 

1. Unlock potential opportunities to capture growth

Looking ahead, we expect economic growth to remain strong, even as interest rates remain higher for longer. In this environment, you can use structured notes to complement your core investment strategies, such as an equity allocation. These financial tools allow you to participate in leveraged upside returns of a particular stock or sector based on the strength of your conviction, or to position your portfolio to capture future returns without having to deploy more of your capital to buy more stock.

This can potentially enhance your portfolio.

For instance, if you have a specific market view, you can use structured notes to leverage your equity allocation. This is done by customizing your exposure using structured notes, such as a return-enhanced note (REN). This type of product aims to capture and amplify positive performance of a selected market sector or asset class, potentially up to a certain cap.

As long as the underlying asset does not close below its initial price at the REN’s maturity, the note will typically pay back the principal amount plus enhanced upside returns, since RENs include leverage. If the underlying asset closes below the initial price, some RENs offer full or partial principal protection, or some may result in a loss. The outcome can depend on the specific terms of the REN.

So, for example, if the market is up 10% and the structured note is customized to enhance returns 1.5 times, the position could be up 15%—and possibly outperform the market—depending on the note’s specific terms.

Any outsized returns generated by extended market rallies may be capped in some structures. But for sophisticated investors with a moderately positive outlook over a near-term investment horizon, RENs can offer a potentially attractive, time-limited payout profile.

Right now, with markets making all-time highs, it may be daunting to get invested, but structured notes that offer downside protection and compelling upside returns can be an appealing way to get invested and step out of cash.

However, as they are complex products, structured investments come with risks such as liquidity and counterparty risks, so ensure you fully understand the features, fees and associated costs, as they may not be suitable for all investors. For more details on the risks involved, please see the key risks section below at the end.

2. Reducing market downside risk while maintaining upside potential

Some structured notes can be tailored to reduce the impact of a market downturn on your portfolio while still allowing for potential gains.

These notes, known as market-protected notes (MPNs), can remove the full downside market risk of an underlying asset if the notes are designed to provide 100% market protection, while maintaining some upside exposure. They achieve potential upside through the purchase of an embedded long call option (with upside uncapped) or a call spread (with upside capped). Many investors find MPNs’ asymmetric risk-return profiles quite attractive right now—and preferable to the unhedged, long-only market exposure of ETFs.

Structured notes may also reduce the timing risk of stock market investing because the downside protection offered can help clients gain confidence to phase into equity markets. This approach can be particularly useful in avoiding common psychological traps identified by behavioral finance, such as hesitating too long to move out of a cash after a market dip.

MPNs, like other structured notes, carry inherent risks. A primary risk to consider is the potential for issuer default, which could result in the loss of your initial investment. It is important to thoroughly understand these risks before investing.

3. Gaining access to diversified income

If you want your portfolio to reflect your view on a certain asset—but you are equally interested in generating periodic coupon income—you can use a “phoenix note.” These structured notes, which are also known as periodic contingent coupon notes, are designed to provide potential coupon payments at regular intervals and reduce contingent downside risk until maturity.

Although they may seem complex at first glance, phoenix notes have some unique—and potentially beneficial—attributes. If the underlying asset’s price stays above a predefined barrier, these notes will make recurring coupon payments based on customizable review periods. They also have a “memory” function that accumulates unpaid coupons if certain market conditions are met. Although the notes won’t pay the coupon if the asset’s price falls below the barrier, previously unpaid coupons can carry over to the next review. At maturity, phoenix notes repay an investor’s principal in full if the asset is above the barrier; otherwise, the investor incurs a loss.

In short, a phoenix note may give you regular income and conditional protection against downside risk. If you’re seeking periodic potential returns and some degree of capital preservation, these structured notes could be very useful financial tools.

Conclusion: Preparing for any market eventuality

Stock market volatility is inevitable, but you can prepare for it. If you’re a suitable investor, by incorporating structured notes and derivatives into your portfolio strategy, you may be able to realize enhanced returns, protect your investments and access diversified sources of income. As geopolitical risks loom large this year, using structured notes could help you navigate a fragile world, take advantage of growth opportunities and, most importantly, stay invested.

We can help

If you’d like to explore how your J.P. Morgan team can assist you in tailoring strategies and payout profiles to help you meet your wealth goals, please reach out. We have deep knowledge and experience in designing customized strategies for our clients.

With market risks rising, structured notes may be useful tools to help enhance portfolio resilience, generate income—and capitalize on potential equity growth opportunities.

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Important Information

Please keep in mind

​The views and strategies described herein may not be suitable to all investors and more complete information is available which discusses the risks, liquidity, and other matters of interest. Please contact your J.P. Morgan team. Outlooks and past performance are not reliable indicators of future results.

J.P. Morgan Chase &Co. and its affiliates and/or subsidiaries do not practice law, and do not give tax, accounting or legal advice. We will, however, be pleased to consult with you and your legal and tax advisors as you move forward with your own planning. Additionally, please read the Important Information pages at the end of this presentation.

Key Risks:

Structured notes involve derivatives and risks that may not be suitable for all investors. The most common risks include, but are not limited to, risk of adverse or unanticipated market developments, issuer credit quality risk, risk of lack of uniform standard pricing, risk of adverse events involving any underlying reference obligations, risk of high volatility, risk of illiquidity/little to no secondary market, and conflicts of interest. Before investing in a structured product, investors should review the accompanying offering document, prospectus or prospectus supplement to understand the actual terms and key risks associated with the each individual structured product. Any payments on a structured product are subject to the credit risk of the issuer and/or guarantor. Investors may lose their entire investment, i.e., incur an unlimited loss.
The risks listed above are not complete. For a more comprehensive list of the risks involved with this particular product, please speak to your J.P. Morgan team.

Investing in Structured Notes involves a number of significant risks. We have set forth certain risk factors and other investment considerations relating to the investment below. Not all investments are suitable (or in the best interest) for all investors. You should analyze the Structured Notes based on your individual circumstances, taking into account such factors as investment objectives, tolerance for risk and liquidity needs.

  • Fixed income: Bonds are subject to interest rate risk, credit and default risk of the issuer. Bond prices generally fall when interest rates rise.
  • Equities: The price of equity securities may rise or fall due to the changes in the broad market or changes in a company’s financial condition, sometimes rapidly or unpredictably. Equity securities are subject to “stock market risk,” meaning that stock prices in general may decline over short or extended periods of time.
  • Investments in commodities may have greater volatility than investments in traditional securities, particularly if the instruments involve leverage. The value of commodity-linked derivative instruments may be affected by changes in overall market movements, commodity index volatility, changes in interest rates, or factors affecting a particular industry or commodity, such as drought, floods, weather, livestock disease, embargoes, tariffs and international economic, political and regulatory developments. Use of leveraged commodity-linked derivatives creates an opportunity for increased return but, at the same time, creates the possibility for greater loss.
  • No direct claim and no investment in the underlying: Investors have no claim to the underlying index or basket of securities.
  • Use of derivatives: The purchasing of Structured Investments involve derivatives and risk factors that may not be suitable (or in the best interest) for all investors. Before investing in a Structured Investment, investors should review the accompanying prospectus and prospectus supplement to understand the actual terms and risks associated with specific structured notes . In certain transactions, investors may lose their entire investment.
  • Principal at risk: Structured notes do not guarantee any return of your investment. Holders may lose 100% of their initial investment. A Structured Product may specify a level of protection at maturity, subject to the issuer’s credit risk. Notes that offer principal protection are only protected up to the specified protected amount.
  • Buy and hold to maturity instruments: Structured Notes are not designed to be short-term trading instruments, but rather investments that should be held until maturity.
  • Costs and fees: There are certain costs and fees associated with investing in Structured Notes, and you should consider these prior to investing. Details are contained in the offering material for a particular investment.
  • Risk of loss: Structured Notes do not guarantee any particular return of your investment, unless the note has principal protection, subject to the issuer’s credit risk. Structured Notes may decline in value in connection with a decline in the underlying asset value.
  • Liquidity risk: As Structured Notes are intended to be held to maturity, there may be no or only a very limited secondary market, which means you may be unable to sell before the product reaches maturity. Even if a secondary market can be found, the limited secondary market, a lack of liquidity and/or low trading volume in the market for the Structured Notes would decrease the market value of the Structured Notes. Thus, even if a secondary market exists, you may lose significant value if sold prior to maturity.
  • Issuer credit and default risk: Structured Notes are unsecured debt obligations of the issuing company, and thus subject to credit risk and default by the issuer. A decline in the creditworthiness of the issuer may affect its ability to meet its obligations, including the issuer’s ability to pay interest and repay principal. A default by an issuer could result in the loss of some or all of the amount you invest, even for Structured Notes denoted as “principal protected.” Therefore, the financial condition and creditworthiness of the issuer are important considerations.
  • ETF tracking and correlation risk: The performance and market value of an exchange-traded fund (ETF) may not correlate with the performance of the ETF’s underlying index due to factors such as, but not limited to, holding different instruments than the index, corporate actions, and transaction costs and fees. In addition, factors such as, but not limited to, market volatility and supply/demand may cause an ETF share’s market value to differ from its net asset value. These factors may materially and adversely affect the value of an ETF-linked product Volatility risk: The performance of the Structured Notes may change unpredictably. This volatility may be influenced by the market and/or external factors, including financial, political, regulatory, economic events and other conditions.
  • Derivatives/hedging risk: The issuer may at any time establish, maintain, adjust or unwind hedge positions in respect of its obligations under the product, but it is not obligated to do so. Hedging activity may adversely affect the value of assets underlying the product and the performance of the product.
  • No dividend or interest payments or voting rights, and tax consequences of investing in Structured Notes: Holders of a Structured Note do not have voting rights. There are no dividends or interest payments paid during the term of a Structured Note. You may, however, have to pay income taxes on any imputed annual income even though no payment is received until maturity. J.P. Morgan does not provide tax advice. You should review the issuer’s offering material and consult with your own tax advisor.
  • No government or other insurance protection: The Structured Notes are not bank deposits insured or guaranteed by the Federal Deposit Insurance Corporation (FDIC), or any other governmental agency or deposit protection fund.
  • Early redemption: The Structured Notes may be redeemed before the scheduled maturity date other than as a result of being called by the issuer. Certain events that may result in an early redemption of the Structured Notes: If the Structured Notes are redeemed early following such an event, you may receive back less than your original investment. The amount payable to you on an early redemption may also factor in the issuer’s costs of terminating hedging and funding arrangements associated with the Structured Notes.
  • Currency/exchange risk: Where the Structured Notes are benchmarked to a foreign currency, changes in various factors, including rates of exchange, may have an adverse effect on the value of the investment.
  • Market disruption and economic factors: The trading market for the Structured Notes might be volatile and might be disrupted or adversely affected by many events. There can be no assurance that events in the United States or elsewhere will not cause market volatility or that such volatility will not adversely affect the price of the Structured Notes, or that economic and market conditions will not adversely affect the price of the Structured Notes, or that economic and market conditions will not have any other adverse effect. Market disruption can adversely affect the performance of the Structured Notes.
  • In addition to the level of the underlying on any day, the value of the Structured Investment will be affected by a number of economic and market factors, including the implied volatility of the underlier, the time to maturity, dividend rates, interest rates, issuer creditworthiness and macroeconomic factors, such as financial, political, regulatory or judicial events.
  • Capped returns: The return on Structured Notes may be limited by a specific maximum return, coupon or upside participation level, as defined at offering.
  • Potential conflicts: When performing duties, our and JPMorgan Chase & Co.’s economic interests and your economic interests in the Structured Notes potentially could be adverse when our family of companies plays multiple roles. It is also possible that hedging or trading activities of ours or our affiliates in connection with the Structured Notes could result in substantial returns for us or our affiliates while the value of the Structured Notes decline.
  • Liquidity: Unwinds may be provided at JPMorgan discretion. However, the proceeds of an unwind may fall short of the expected payout at maturity given the same underlying value.
  • Returns: The proceeds may depend on many variables including, but not limited to, the level and implied volatility of the underlying asset. The return may be positive, negative, or zero.
  • Holding period: The derivative position may be held to maturity or closed out prior to maturity. Held to maturity or closed out prior to maturity, the net return to investors may be positive, negative or zero.
  • Legal & tax: This material is distributed with the understanding that it is not rendering accounting, legal or tax advice. Consult your legal or tax advisor concerning such matters.
  • Performance: Past performance is no guarantee of future results. Options related disclosures: If the information contained herein regards options related strategies, such information is available only to persons who have received the proper option risk disclosure documents. For a copy of the Option Clearing Corporation’s Characteristics and Risks of Standardized Options, please contact your J.P. Morgan Representative or visit the OCC’s website at https://www.theocc.com/about/publications/characterrisks.jsp
  • Counterparty credit: All payments are subject to J.P. Morgan counterparty credit.
  • Foreign exchange: Holders of foreign securities can be subject to foreign exchange risk, exchange rate risk and currency risk, as exchange rates fluctuate between an investment’s foreign currency and the investment holder’s domestic currency. Conversely, it is possible to benefit from favorable foreign exchange fluctuations.
  • The above is not an exhaustive list of all the risks or other investment considerations relating to the product. For a complete assessment of the risks associated with this investment, you should review, with your own professional advisors where necessary, the offering circular, term sheet and other related documentation for a particular trade, which fully describe all terms, conditions and risks. Not all investments are suitable (or in the best interest) for all investors. Investors should analyze products based on their individual circumstances and taking into account such factors as their investment objectives, tolerance for risk and liquidity needs.

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This material is for informational purposes only, and may inform you of certain products and services offered by private banking businesses, part of JPMorgan Chase & Co. (“JPM”). Products and services described, as well as associated fees, charges and interest rates, are subject to change in accordance with the applicable account agreements and may differ among geographic locations. Not all products and services are offered at all locations. If you are a person with a disability and need additional support accessing this material, please contact your J.P. Morgan team or email us at accessibility.support@jpmorgan.com for assistance. Please read all Important Information.

General Risks & Considerations

Any views, strategies or products discussed in this material may not be appropriate for all individuals and are subject to risks. Investors may get back less than they invested, and past performance is not a reliable indicator of future results. Asset allocation/diversification does not guarantee a profit or protect against loss. Nothing in this material should be relied upon in isolation for the purpose of making an investment decision. You are urged to consider carefully whether the services, products, asset classes (e.g., equities, fixed income, alternative investments, commodities, etc.) or strategies discussed are suitable to your needs. You must also consider the objectives, risks, charges, and expenses associated with an investment service, product or strategy prior to making an investment decision. For this and more complete information, including discussion of your goals/situation, contact your J.P. Morgan team.

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Certain information contained in this material is believed to be reliable; however, JPM does not represent or warrant its accuracy, reliability or completeness, or accept any liability for any loss or damage (whether direct or indirect) arising out of the use of all or any part of this material. No representation or warranty should be made with regard to any computations, graphs, tables, diagrams or commentary in this material, which are provided for illustration/ reference purposes only. The views, opinions, estimates and strategies expressed in this material constitute our judgment based on current market conditions and are subject to change without notice. JPM assumes no duty to update any information in this material in the event that such information changes. Views, opinions, estimates and strategies expressed herein may differ from those expressed by other areas of JPM, views expressed for other purposes or in other contexts, and this material should not be regarded as a research report. Any projected results and risks are based solely on hypothetical examples cited, and actual results and risks will vary depending on specific circumstances. Forward-looking statements should not be considered as guarantees or predictions of future events.

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Conflicts of interest will arise whenever JPMorgan Chase Bank, N.A. or any of its affiliates (together, “J.P. Morgan”) have an actual or perceived economic or other incentive in its management of our clients’ portfolios to act in a way that benefits J.P. Morgan. Conflicts will result, for example (to the extent the following activities are permitted in your account): (1) when J.P. Morgan invests in an investment product, such as a mutual fund, structured product, separately managed account or hedge fund issued or managed by JPMorgan Chase Bank, N.A. or an affiliate, such as J.P. Morgan Investment Management Inc.; (2) when a J.P. Morgan entity obtains services, including trade execution and trade clearing, from an affiliate; (3) when J.P. Morgan receives payment as a result of purchasing an investment product for a client’s account; or (4) when J.P. Morgan receives payment for providing services (including shareholder servicing, recordkeeping or custody) with respect to investment products purchased for a client’s portfolio. Other conflicts will result because of relationships that J.P. Morgan has with other clients or when J.P. Morgan acts for its own account.

Investment strategies are selected from both J.P. Morgan and third-party asset managers and are subject to a review process by our manager research teams. From this pool of strategies, our portfolio construction teams select those strategies we believe fit our asset allocation goals and forward-looking views in order to meet the portfolio’s investment objective.

As a general matter, we prefer J.P. Morgan managed strategies. We expect the proportion of J.P. Morgan managed strategies will be high (in fact, up to 100 percent) in strategies such as, for example, cash and high-quality fixed income, subject to applicable law and any account-specific considerations.

While our internally managed strategies generally align well with our forward-looking views, and we are familiar with the investment processes as well as the risk and compliance philosophy of the firm, it is important to note that J.P. Morgan receives more overall fees when internally managed strategies are included. We offer the option of choosing to exclude J.P. Morgan managed strategies (other than cash and liquidity products) in certain portfolios.

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