Business Owners

The exit window

For many founders and family business owners, the question of whether or not they should retain or sell their business is often a complex one.

A sale can be an exciting moment that secures their family’s financial future, but it can also cause feelings of guilt as they dispose of something so closely intertwined with their sense of self-worth or generational pride.

Years, decades and sometimes entire lifetimes are devoted to building successful companies—so much so that “going to market” can mean a fundamental reckoning with one’s (or one’s family’s) entire identity.

Experience shows that navigating the sale of a business demands just as much, if not more, foresight as starting one. Running a successful enterprise may be familiar territory, but the challenges of realising an exit can be entirely new. 

In this article, we invite founders and business owners to look inward and ask fundamental questions about the future of their companies, and to contemplate how an exit might align with not just personal aims, but their family’s longer-term objectives.

Points of focus

Every business and family is unique, each possessing a vision for the future of their wealth and how that aligns with their values. As such, there’s no one-size-fits-all approach when it comes to family business exits—each one requires a process that’s highly personalized.

Some businesses, for example, are founded to preserve the family legacy, with the express intention of “passing down” wealth and skills to future generations. Others, in perhaps a more recent phenomenon, are founded with the intention of maximizing profits and realizing a quick exit. 

Regardless of founding purpose, the most successful businesses are guided by a clear mission statement. Before deciding the route to exit, experience shows that better results may be achieved when the views of all stakeholders are aligned through a clear communication of everyone’s respective objectives and expectations.

Questions to explore are:

  • Is the family the best custodian of the business to take it forward and help it grow in the future?
  • What role do different family members want to continue to take in the business, if any?
  • Should the family consider a full or partial sale? Which option is better for the family, and for the business? 
  • Could a significant injection of capital help facilitate growth?
  • If the family decides to exit, what value do family members expect to realize?

 

Timing is also crucial. The cost of waiting too long to sell can be just as damaging as rushing in. History shows that the most successful transactions are executed at a time when businesses are performing strongly and have the metrics to match. It is also important that founders balance their ambitions with those of their co-founders, board members and investors. These conversations might mean that a founder’s shopping list of wants aren’t completely met, but the ability to compromise often leads to a better sale process and potentially a higher value overall. For this reason, involving as many key decision makers as possible during preliminary exit discussions is absolutely vital.

Not all exits have to result in a full departure. Depending on the make-up of the business and its balance sheet, the disposal of a smaller stake may better facilitate certain goals. In particular, it can allow the founder to remain in place while getting a fresh injection of outside capital and expertise. Assessing these specific requirements with an experienced, dedicated advisory team can help business owners and their families arrive at the best possible arrangement to support their aims and future plans, both inside and outside the business. 

Family matters

As mentioned, the sale of a family business can be an emotional time for everyone. The founder may be selling their life’s work. The next generation may be facing the disposal of a company they aspired to take over. There are inevitable disagreements that can arise from going through a disposal that a family will need to work through.

On the other hand, family members may come to embrace the positives that can be realised from their new-found wealth, including greater freedom to choose their own path, rather than being tied to the family business. Again, all these issues can be best addressed through clear communication, with each family member’s wants and expectations being clearly understood.

Bereavement, divorce and incapacity may also compel families to consider liquidity event planning, even if they’d never thought about it before. Inflation and economic downturns can have a similarly disruptive effect. Though you may not wish to sell today, there may come a time when exiting becomes the most viable option. This is why preparedness is imperative.

Should the family proceed with an exit, the process can take up to 24 months, and it’s rarely just a question of money. A large part of the process is readying the business for the next phase: naming potential successors and building management teams that can steward the future of the business is crucial.

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From evolution to exit

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As the global macroeconomic landscape evolves, enterprises are faced with challenges that previous generations simply did not have. Greater government intervention and rapid technological advancement mean that companies need extensive, responsive support teams if they’re to thrive.

Before considering an exit, families need to ensure that their sale proceeds will allow them to meet their personal and financial objectives. Exiting founders should be confident that their returns will give them enough liquidity to cater to their lifestyle needs, as well as broader goals—such as providing for the family at large, or meeting philanthropic ambitions. Post-sale, some may seek to diversify economic risk as they revisit their succession plans and redefine their priorities. No matter the approach, all of these avenues require careful deliberation and the support of experienced advisors.

For over 170 years, J.P. Morgan Private Bank has partnered with business owners and their families to navigate transitional events successfully. Collectively, our firm-wide experience enables us to support enterprise in all its forms, proactively and across the globe.

If you’d like to discuss any of the issues explored in this piece, we invite you to reach out to our team. Alternatively, you can discover more about how we empower entrepreneurs here: https://privatebank.jpmorgan.com/eur/en/services/wealth-planning-and-advice/wealth-strategy/business-owner-strategies

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What should you begin to consider when selling a business? It is a personal decision that requires careful planning to balance financial, legacy, and family goals for a successful transition.

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Jan 9, 2026
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