J.P. Morgan Private Bank in partnership with

The Aurora

Scandinavia’s premier automobile event

J.P. Morgan Private Bank was thrilled to continue our partnership with The Aurora - Scandinavian Concours for another unforgettable experience in 2026.

A convergence of timeless classics and groundbreaking hypercars, seamlessly blending elegant Nordic culture with stunning displays and exclusive experiences for guests and collectors from around the globe.

16.5K

International Attendees

500+

Cars on display

3

Day luxury experience

Where hypercars and classic icons converge

Whether you're a connoisseur or a curious enthusiast, The Aurora mesmerised all attendance. Relive how Båstad, Sweden was transformed into a midsummer showcase of the past, present and future.

Descriptive audio

00:00:00:00 - 00:00:14:05

Speaker 1

We are always delighted to be here. This is a third year. The German private bank has partnered with Aurora.

00:00:14:07 - 00:00:20:00

Speaker 1

Why does a bank get involved in something like this? We want to be aligned to the passions of our clients the design

00:00:20:00 - 00:00:24:09

Speaker 1

story, a craft story and engineering story. And we want to be part of that.

00:00:24:11 - 00:00:39:21

Speaker 2

Car collectors, fans, connoisseurs, historians all can come together in a place like this. And to share the passion together is really, really wonderful to be part and celebrating automotive creativity and history.

00:00:40:01 - 00:00:41:07

Speaker 2

So close to home

00:00:41:07 - 00:00:43:05

Speaker 2

is unbelievable.

00:00:43:07 - 00:00:53:16

Speaker 3

We're a small part of the world and we've always tried to see what's coming up next, sort of, you know, looking ahead. Design, innovation, the way of life. And I think that that's really

00:00:53:18 - 00:00:54:11

Speaker 3

essence of

00:00:54:11 - 00:00:56:07

Speaker 3

Dora the energy and

00:00:56:08 - 00:00:58:03

Speaker 3

that's why we've chosen to partner with done that

00:00:58:03 - 00:00:59:09

Speaker 3

for the third year in a row.

00:00:59:11 - 00:01:12:06

Speaker 4

One of the many reasons we love this event is that it defines passion, excellence and innovation, which very much is exactly what we do and strive for at JP Morgan private Bank.

00:01:12:08 - 00:01:19:18

Speaker 5

At JP Morgan. Innovation this quarter, we think, and partnering with the Aurora is a great way to press something that ecosystem.

00:01:19:20 - 00:01:27:19

Speaker 2

If you come from nowhere into an industry, you cannot just do something similar. It needs to really, really stand out to have a meaning.

00:01:27:23 - 00:01:38:21

Speaker 1

Not only do we support our client's financial journey. We support ambition. Founders, families, athletes, collectors, the people refining what next looks like.

00:01:38:23 - 00:01:53:15

Speaker 7

The collaboration between JP Morgan and Vogue Scandinavia has just increased and become better and better. And I think, it's so much fun to discover what we have in common and explore that even more.

00:01:53:17 - 00:02:56:01

Speaker 4

It's one of those rare moments where heritage and future sit side by side. It feels less like looking back and more like seeing what's next.

00:02:56:03 - 00:03:06:14

Speaker 1

Not only do we support our client's financial journey. We support ambition. Founders, families, athletes, collectors, the people refining what next looks like.

00:00:00:00 - 00:00:14:05

Speaker 1

We are always delighted to be here. This is a third year. The German private bank has partnered with Aurora.

00:00:14:07 - 00:00:20:00

Speaker 1

Why does a bank get involved in something like this? We want to be aligned to the passions of our clients the design

00:00:20:00 - 00:00:24:09

Speaker 1

story, a craft story and engineering story. And we want to be part of that.

00:00:24:11 - 00:00:39:21

Speaker 2

Car collectors, fans, connoisseurs, historians all can come together in a place like this. And to share the passion together is really, really wonderful to be part and celebrating automotive creativity and history.

00:00:40:01 - 00:00:41:07

Speaker 2

So close to home

00:00:41:07 - 00:00:43:05

Speaker 2

is unbelievable.

00:00:43:07 - 00:00:53:16

Speaker 3

We're a small part of the world and we've always tried to see what's coming up next, sort of, you know, looking ahead. Design, innovation, the way of life. And I think that that's really

00:00:53:18 - 00:00:54:11

Speaker 3

essence of

00:00:54:11 - 00:00:56:07

Speaker 3

Dora the energy and

00:00:56:08 - 00:00:58:03

Speaker 3

that's why we've chosen to partner with done that

00:00:58:03 - 00:00:59:09

Speaker 3

for the third year in a row.

00:00:59:11 - 00:01:12:06

Speaker 4

One of the many reasons we love this event is that it defines passion, excellence and innovation, which very much is exactly what we do and strive for at JP Morgan private Bank.

00:01:12:08 - 00:01:19:18

Speaker 5

At JP Morgan. Innovation this quarter, we think, and partnering with the Aurora is a great way to press something that ecosystem.

00:01:19:20 - 00:01:27:19

Speaker 2

If you come from nowhere into an industry, you cannot just do something similar. It needs to really, really stand out to have a meaning.

00:01:27:23 - 00:01:38:21

Speaker 1

Not only do we support our client's financial journey. We support ambition. Founders, families, athletes, collectors, the people refining what next looks like.

00:01:38:23 - 00:01:53:15

Speaker 7

The collaboration between JP Morgan and Vogue Scandinavia has just increased and become better and better. And I think, it's so much fun to discover what we have in common and explore that even more.

00:01:53:17 - 00:02:56:01

Speaker 4

It's one of those rare moments where heritage and future sit side by side. It feels less like looking back and more like seeing what's next.

00:02:56:03 - 00:03:06:14

Speaker 1

Not only do we support our client's financial journey. We support ambition. Founders, families, athletes, collectors, the people refining what next looks like.

Putting passion into your portfolio

In an exclusive conversation with Vogue Scandinavia, our Market Manager for The Nordics, explains why 'passion assets' are becoming an increasingly important part of wealth planning – and what every collector should know about investing in beautiful things.

Read the full article

Driven by a dream

Discover the journey of Koenigsegg's relentless pursuit of innovation and perfection has transformed the supercar industry, driven by a visionary dream and a passion for crafting extraordinary vehicles.

Read more

Beyond the concours

Mille Miglia

Emirates GBR

May 8, 2025

Emerging Family Leaders 2025

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