J.P. Morgan Private Bank in partnership with The Aurora.
J.P. Morgan Private Bank is proud to continue our partnership with The Aurora - Scandinavian Concours for another unforgettable experience in 2025.
A convergence of timeless classics and groundbreaking hypercars, seamlessly blending elegant Nordic culture with stunning displays and exclusive experiences for guests and collectors from around the globe.
Interested in learning about our exclusive events and opportunities as a client?
Whether you're a connoisseur or a curious enthusiast –
The Aurora guarantees a mesmerising experience for all in attendance, cementing Scandinavia's role in the international arena for collector cars.
Where Hypercars and Classic Icons converge
Set against the backdrop of the Swedish Riviera, The Aurora celebrates the finest of automotive excellence but also celebrates the famous Scandinavian way of life.
Expect to see cars never before showcased in Scandinavia, a concours that meets the highest international standards and an atmosphere that blends heritage with the future of automotive excellence.
Filip Larsson, CEO and Founder of MOTIKON, Co-founder of The Aurora
What made the first-ever edition of The Aurora such a resounding success?
The Aurora set a new benchmark, bringing together an extraordinary selection of classic icons and hypercars in a setting that matched the highest international standards. But beyond the cars, it was the people—our guests, our partners and our team—whose passion, expertise and enthusiasm created an atmosphere unlike anything Scandinavia had seen before.
How did J.P. Morgan Private Bank contribute to the success of the inaugural edition?
The Aurora and J.P. Morgan Private Bank are an ideal match. We share a belief in quality, heritage and the importance of creating unparalleled experiences. This is just the beginning of what we know will be a long and successful collaboration.
What can we expect from The Aurora 2025?
In 2025, our collaboration will be even more integrated into the experience, ensuring that guests enjoy something truly exceptional. We are also expanding The Aurora’s presence—engaging more deeply with the local community, enhancing our lifestyle-driven elements, and curating an even more refined selection of the world’s most remarkable automobiles.
The Aurora brings together knowledge, passion, and innovation, values in which we recognise ourselves.
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