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The food of tomorrow

The food that feeds the world is changing—dramatically. And this profound transformation of our global food ecosystem is creating, in our view, great opportunities for investors today.

To review the investable opportunity of each plate, navigate amongst the Breakfast, Lunch and Dinner icons. Click on the circular hot spots to reveal our insights.

The food that feeds the world is changing—dramatically. And this profound transformation of our global food ecosystem is creating, in our view, great opportunities for investors today.

To review the investable opportunity of each plate, navigate amongst the Breakfast, Lunch and Dinner icons. Swipe through the cards below each meal to reveal our insights.

Packaging

Tomorrow’s food

As plastics litter the planet, countries and consumers increasingly demand packaging with materials that are recyclable and/or biodegradable, such as glassine and Kraft paper (both made from wood pulp).1

Today’s investment

Explore companies creating and recycling sustainable packaging materials and methods. In 2021, the green packaging market produced global revenues of US $230BB. In the next decade, these revenues are expected to double to US $409B.2

Breakfast Bar

Tomorrow’s food

Organic fruits and nuts use biocontrol methods in the production process i.e. natural products that help plants defend against pests, rather than plant-damaging man-made pesticides, which negatively impact the planet and human health.3

Today’s investment

Look for companies innovating and dispensing biocontrol methods. As early as 2025, the global biocontrol market is expected to exceed US $10B in revenues, growing 15-18% annually and reaching 10% share of the global crop protection market.4

Plant Milk

Tomorrow’s food

Compared to traditional cow’s milk, producing alternative milks (out of oat, soy or peas) emit significantly less greenhouse gas and uses far less land and water.5

Today’s investment

As consumer preferences shift due to increased environmental awareness, the market share of alternative milks, valued in 2020 at US $20.5B, is expected to grow 12.5% between 2021 and 2028.6

Vegetables

Tomorrow’s food

Indoor, vertical farming not only drastically reduces the space, pesticides and water needed to grow crops, but also allows for year-round production, eliminating crops’ vulnerability to extreme weather.9

Today’s investment

Institutional investors and large corporations are investing heavily in vertical farming. The market is posed to exceed $25.3B by 2032.10

Bread

Tomorrow’s food

Wheat for bread is increasingly grown using precision agriculture technologies-such as GPS-based software, robotics and AI data processing. These innovative technologies increase yields while decreasing the use of resources needed and therefore costs.7

Today’s investment

Companies are innovating in all aspects of the precision ag market (software, robotics, AI data processing), helping drive productivity and profitability, which is expected to represent a $150 billion opportunity in the next eight years.8

Beverage Packaging

Tomorrow’s food

Aluminium bottles are the most recyclable packaging on the planet, with 75% of all aluminium ever produced still available for use.11

Today’s investment

The aluminium can market is anticipated to expand at a CAGR of 4.7% between 2023 and 2033.12

Plant-based Protein

Tomorrow’s food

Plant-based protein is increasingly popular among consumers as an alternative to meat; it also is far less stressful on the environment to produce, as plant-based protein has an average carbon footprint equivalent to just 7% of beef, not to mention it uses 23% less water to create.13

Today’s investment

The $1.5T animal protein market is ready to be disrupted as consumers increasingly focus on their health and the environmental impact of their food choices. Plant-based protein is on track to be 11% of market share by 2035. Globally, the alternative-protein market is expected to grow 36% by 2030.14

Alt-Pasta

Tomorrow’s food

Pasta made with pea protein is less environmentally burdensome than its wheat-based counterpart. In fact, peas have the ability to improve soil health by naturally enriching it with nutrients. Additionally, when it comes to proteins, peas are a more environmentally friendly option than traditional sources such as livestock, which require much more water and land.18

Today’s investment

Pea protein is expected to lead the alternative-protein market in the short and medium term. The demand for pea protein is expected to continue growing; The global pea protein market size was at $464.60 million in 2021 and is projected to grow from $582.79 billion in 2023 to $1441.62 billion by 2031.19

Water

Tomorrow’s food

Water systems managed by advanced technologies can not only help reduce overall consumption but also improve the recycling and treatment of water used in our food system.15

Today’s investment

As attention on the world’s water crisis—and ambition to solve it—grows, expect corporations across key sectors of the economy to expand their water conservation efforts and to seek solutions that enhance water delivery and quality. While agriculture is responsible for 70 percent of freshwater withdrawals globally, vertical farming innovation enables this consumption to drop 99% relative to traditional farming practices.16,17

To learn more about the future of food and the promising investments that might be made today, speak with your J.P. Morgan team. They will help explore your investment options—and help you assess whether such investments support your long-term goals. For, as exciting as the future of food is, the most important future to plan for today is yours.


1
Research and Markets. “World Sustainable Packaging Market Trends and Forecasts to 2027: Eco-Friendly Packaging Is Gaining Traction,” May 30, 2022.

2Green Packaging Market Size is projected to reach USD 409.2 Billion by 2030, growing at a CAGR of 7.5% according to Straits Research,” GlobeNewswire, 2022.

3What Is Biological Control?,” Cornell University, 2022.

42023 DunhamTrimmer Global Biocontrol Market Report, DunhamTrimmer International Bio Intelligence, January 2023.

5Ritchie, Hannah. “Dairy vs. Plant-Based Milk: What Are the Environmental Impacts?” Our World in Data, January 19, 2022.

6“National Institutes of Health, “Dairy and Plant-Based Milks: Implications for Nutrition and Planetary Health”, September 10, 2023.

7Association of Equipment Manufacturers. “The Environmental Benefits of Precision Agriculture Quantified.” AEM, February 3, 2022.

8Paukner, Michaela. “Deere Sizes Addressable Market from Tech Offerings at $150B.” Precision Farming Dealer, Precision Farming Dealer, June 3, 2022.

9Luis Villazon, “Vertical farming: Why stacking crops high could be the future of agriculture,” BBC Science Focus, September 24, 2022. 

10M. Shahbandeh, “Global vertical farming market projection 2022 -2032”, May 12, 2023.

11Sustainability – Recycling: Aluminum Association.” Aluminum Association, December, 2023.

12“Aluminum Cans Market”, Future Market Insights, January 2022.  

13Fake Meats: How Sustainable Are They?” Knowable Magazine, July 20, 2022.

14Damian Carrington, “Plant-based meat by far the best investment, report finds,” The Guardian, July 7, 2022. 

15The role of water in transforming food systems”, June 2022.

16The World Bank, “Water in Agriculture”, October 5, 2022. 

17“AgriLinks, “How Vertical Farming Can Save Water”, February 23, 2023.

18"Why Pea Protein is Winning: Versatility Meets Sustainability”, August 31, 2023.

19Pea Protein Market Size, Share & COVID-19 Impact Analysis…”, April 2022.

 

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