Goals-based planning
1 minute read
Qualified charitable distributions (QCDs)1 have become a popular way to unlock the tax savings of philanthropic gifts. Indeed, you may have read about this strategy in the news or had it recommended to you by a friend.
However, for high-net-worth individuals, gifting QCDs from an individual retirement account (IRA) may not even be an option (one has to be at least 70½ to make a QCD) and even if it is, it constitutes but one way to enhance the tax efficiency of charitable donations.
Another, often more effective method for individuals who itemize deductions, is to gift publicly traded appreciated securities held for more than one year.
Here are some ways to evaluate which strategy best fits your circumstances.
Donating publicly traded stocks—especially if the basis is very low relative to market value at the time of the gift—is generally the most tax-efficient donation method available. Consider the following:
When gifting publicly traded appreciated stock held long-term (typically, more than one year), you would not only be eligible for an income tax deduction based on the fair market value of the donated asset, but would also not have to pay capital gains tax on that asset’s unrealized appreciation. However, that deduction could be reduced by two new limitations introduced by the One Big Beautiful Bill Act (OBBBA) and effective starting January 1, 2026:
Taxpayers should consider strategies to mitigate the effect of these limitations, including consolidating charitable contributions in one year, rather than donating a smaller amount to charity each year.
Case study example
In 2026, a couple in the highest tax bracket with $1 million AGI making a cash gift of $100,000 would enjoy a tax savings of up to $33,250 (compared with making no gift at all).2 However, if they were to make a similarly valued gift ($100,000) with publicly traded appreciated stock held long-term that has a basis of $50,000, the tax savings could increase by up to $11,900.
Moreover, donations of even modestly appreciated securities can be more beneficial than other forms of gifting.
Thanks to widespread coverage in the financial press, QCDs have also become a popular strategy with retirees as a systematic way to donate directly from IRAs, potentially reducing taxable required minimum distributions (RMDs).3
For those over the age of 70½, QCDs are an attractive way to fund charitable goals, provided: these distributions come directly from IRA assets; are limited to $111,000 in 2026 (adjusted annually for inflation); and go directly to a public charitable organization. They cannot be directed to DAFs or private foundations.
QCDs offer these benefits:
The ancillary tax savings associated with QCDs won’t often surpass those of a donation made with appreciated securities. Given the thresholds and potential tax savings, this is especially true for high-net-worth and ultra-high-net-worth retirees.
Using Medicare premiums as an example: Dropping from the highest to the second-highest IRMAA threshold results in approximately $1,161 in annual savings for a married couple—a relatively small amount, given the tax savings that could be achieved by gifting appreciated securities.
Also: Funding charitable gifts from publicly traded appreciated securities held long-term in a taxable portfolio as compared to QCDs from an IRA is not a binary decision. These strategies can be used in concert, depending on your appetite and capacity for charitable giving each year.
In the event you are deciding between the two options, you might consider (with your tax advisor):
Moving away from a reactive giving strategy requires a deeper conversation about your family’s charitable priorities, including identifying:
Once these decisions have been made, your family can formulate a thoughtful approach to selecting the assets and planning techniques that will achieve the optimal tax outcome.
Your J.P. Morgan team can provide meaningful insight and assistance to help you and your family achieve your desired philanthropic goals. You should also speak with your tax advisor about which actions may be right for you.
JPMorgan Chase & Co., its affiliates, and employees do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal and accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transaction.
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