J.P. Morgan Tech Exchange 2021
Accelerating Transformation
Within the theme Accelerating Transformation, the 2021 event – presented via an interactive online format – explored the implications of the momentous pandemic disruption. We are proud to feature an array of exceptional panelists. 2021 is a very special year for J.P. Morgan, as it marks the 100 year anniversary of operating in China. This year the Tech Exchange was also held in partnership with our Investment Bank’s Annual Global China Summit.
Accelerating Transformation
Last year, at our conference, we talked about:
• How AI controlled disinfecting drones helped with cleaning hospitals
• Big Data projected and analyzed the outbreak,
• And 5G helped in live streaming of video and with telemedicine.
Thanks to the ingenuity of mankind – we continue to push borders ahead.
According to the International Data Corporation (IDC), the majority or 65% of global GDP will be digitalized by 2022, driving $6.8 trillion of IT spending from 2020 to 2023. This is only the tip of what is to come.
Even as we see the gradual rollout of 5G worldwide, 6G is already being developed, and its speeds will be even more astounding. We are all familiar with cloud computing, and here comes edge computing right around the corner, at even faster speeds. Groundbreaking developments in medical technology are helping us overcome the pandemic, such as the first use of mRNA in life-saving vaccines, and innovative therapies and drug development will continue to advance human health.
The pandemic highlighted the importance of technology in our lives and raised the urgency of its adoption across many applications.
Let’s look at a few key megatrends that we have seen so far being unleashed by the pandemic:
E-Commerce
• In 2020, the share of e-commerce grew at two to five times the rate before COVID-19 ; Ecommerce platforms everywhere from China to the U.S. to Southeast Asia saw an endless flow of merchants and customers.
• Use of cutting-edge AI research and human-in-the-loop data methodology to continuously improve robot capabilities so that picking by inventory sorting robots, becomes smarter faster and more accurate. American Eagle bought a fleet of such robots to help inventory sorting - reducing operational costs, increasing associated safety and expediting throughput.
• Fueled by the Artificial Intelligence of Things; when the digital nervous system/ devices can now analyze data and make decisions and act on that data without involvement by humans, Walmart installed AI-enabled security cameras in more than 1,000 stores. These computer vision-equipped cameras can recognize shoppers’ faces and tell if they try to walk off with merchandise at a self-checkout station without scanning it.
New Normal - Future of Work / Learning
• We have all experienced the overnight shift to remote working and learning
i. Education
• Meet, a videoconferencing app is being used 25 times as much as it was in January , and the broader G Suite for Education offering has 120 million users, up from 90 million a year ago.
• Quizlet Inc., maker of software for studying, saw new signups jump as much as 400% in China and Italy as the coronavirus spread. About 150 million of Quizlet’s study sessions last year came from Google Classroom. Learning online will be a way of life even post COVID.
ii. Real Estate
• With flexible workspace becoming the new norm, commercial real estate providers may become user-focused and experience-led, smart building is gaining pace.
• As we are spending more time at home, there is a rising trend in tenant experience apps, bringing more seamless experience for building users by connected amenities and services allowing users to book and pay for things and a place to build a community through engaging content and events.
Digital currency / Crypto
• Central bank digital currencies (CBDCs), aren’t in widespread use from any major countries yet.
• More than 60 central banks are now exploring or actively developing CBDCs. Cryptocurrency market, on the other hand, has topped $2T for the first time in April this year and is now the fifth-most circulated currency in the world.
Environmental, Social and Governance (ESG)
• By 2029, circular economies are expected to replace linear economies.
• As the world learns of the importance of ESG in our lives, companies and individuals would change their behaviors to contribute and bring about sustainability.
i. Food
• A mobile app developed by start-up Phenix helps large food retailers, local businesses, manufacturers and wholesalers sell excess food to consumers at half the price and donates the rest to food charities, saving 120,000 meals each day.
• Alternative food source is gaining momentum: 20% of milk sold in the U.S. this year will come from non-animal sources, which has profound implications on the environment.
ii. EV
• According to Deloitte Research, EVs would secure approximately 32 per cent of the total market share for new car sales by 2030.
• EV evolution would expand to categories other than automobile.
However, geopolitical tension and China-US trade war have led to talk of economic and technological decoupling and imminent end of decades of globalization and economic boom.
We believe that total decoupling is unlikely. The world is too inter-twined and connected via trade and technology to totally decouple.
Amidst this universal experience of the pandemic, people, businesses, and governments have and will continue to find ways to connect, collaborate, and compete. Healthy competition spurs innovation and growth. The pandemic only serves to remind us that our fate is tied as one on planet earth.
Welcome back to the 6th Annual J.P. Morgan Tech Exchange. “Accelerating Transformation” is the theme for these two days. The pandemic brought economies around the world to a standstill, but it also dramatically accelerated the digital transformation of our lives. Much of how we are able to continue our businesses and lives despite the pandemic was enabled by technology, and I expect the underlying megatrends in technology to remain as strong as ever.
Last year, at our conference, we talked about:
• How AI controlled disinfecting drones helped with cleaning hospitals
• Big Data projected and analyzed the outbreak,
• And 5G helped in live streaming of video and with telemedicine.
Thanks to the ingenuity of mankind – we continue to push borders ahead.
According to the International Data Corporation (IDC), the majority or 65% of global GDP will be digitalized by 2022, driving $6.8 trillion of IT spending from 2020 to 2023. This is only the tip of what is to come.
Even as we see the gradual rollout of 5G worldwide, 6G is already being developed, and its speeds will be even more astounding. We are all familiar with cloud computing, and here comes edge computing right around the corner, at even faster speeds. Groundbreaking developments in medical technology are helping us overcome the pandemic, such as the first use of mRNA in life-saving vaccines, and innovative therapies and drug development will continue to advance human health.
The pandemic highlighted the importance of technology in our lives and raised the urgency of its adoption across many applications.
Let’s look at a few key megatrends that we have seen so far being unleashed by the pandemic:
E-Commerce
• In 2020, the share of e-commerce grew at two to five times the rate before COVID-19 ; Ecommerce platforms everywhere from China to the U.S. to Southeast Asia saw an endless flow of merchants and customers.
• Use of cutting-edge AI research and human-in-the-loop data methodology to continuously improve robot capabilities so that picking by inventory sorting robots, becomes smarter faster and more accurate. American Eagle bought a fleet of such robots to help inventory sorting - reducing operational costs, increasing associated safety and expediting throughput.
• Fueled by the Artificial Intelligence of Things; when the digital nervous system/ devices can now analyze data and make decisions and act on that data without involvement by humans, Walmart installed AI-enabled security cameras in more than 1,000 stores. These computer vision-equipped cameras can recognize shoppers’ faces and tell if they try to walk off with merchandise at a self-checkout station without scanning it.
New Normal - Future of Work / Learning
• We have all experienced the overnight shift to remote working and learning
i. Education
• Meet, a videoconferencing app is being used 25 times as much as it was in January , and the broader G Suite for Education offering has 120 million users, up from 90 million a year ago.
• Quizlet Inc., maker of software for studying, saw new signups jump as much as 400% in China and Italy as the coronavirus spread. About 150 million of Quizlet’s study sessions last year came from Google Classroom. Learning online will be a way of life even post COVID.
ii. Real Estate
• With flexible workspace becoming the new norm, commercial real estate providers may become user-focused and experience-led, smart building is gaining pace.
• As we are spending more time at home, there is a rising trend in tenant experience apps, bringing more seamless experience for building users by connected amenities and services allowing users to book and pay for things and a place to build a community through engaging content and events.
Digital currency / Crypto
• Central bank digital currencies (CBDCs), aren’t in widespread use from any major countries yet.
• More than 60 central banks are now exploring or actively developing CBDCs. Cryptocurrency market, on the other hand, has topped $2T for the first time in April this year and is now the fifth-most circulated currency in the world.
Environmental, Social and Governance (ESG)
• By 2029, circular economies are expected to replace linear economies.
• As the world learns of the importance of ESG in our lives, companies and individuals would change their behaviors to contribute and bring about sustainability.
i. Food
• A mobile app developed by start-up Phenix helps large food retailers, local businesses, manufacturers and wholesalers sell excess food to consumers at half the price and donates the rest to food charities, saving 120,000 meals each day.
• Alternative food source is gaining momentum: 20% of milk sold in the U.S. this year will come from non-animal sources, which has profound implications on the environment.
ii. EV
• According to Deloitte Research, EVs would secure approximately 32 per cent of the total market share for new car sales by 2030.
• EV evolution would expand to categories other than automobile.
However, geopolitical tension and China-US trade war have led to talk of economic and technological decoupling and imminent end of decades of globalization and economic boom.
We believe that total decoupling is unlikely. The world is too inter-twined and connected via trade and technology to totally decouple.
Amidst this universal experience of the pandemic, people, businesses, and governments have and will continue to find ways to connect, collaborate, and compete. Healthy competition spurs innovation and growth. The pandemic only serves to remind us that our fate is tied as one on planet earth.
J.P. Morgan Tech Exchange 2021 Panel Discussions
The Sixth Annual J.P. Morgan Tech Exchange brought together a highly impactful group of CEOs and entrepreneurs with ability to transform, together with the world’s most influential investors – an unparalleled opportunity to engage in direct dialogue with leaders of transformation.
Virtual Showcase
J.P. Morgan
Technology is disrupting the financial sector, and the COVID pandemic has further accelerated the need for digital solutions. The banking experience has moved online, meaning that remote account management and robust cybersecurity are critical. Meanwhile - machine learning is being deployed to combat future threats.
In the digital age our devices connect us to our friends and family, they are the bedrock of our professional lives – and they are our access point to a world of goods and services.
The COVID-19 pandemic has accelerated our digital transformation – introducing new platforms and rapidly creating a ‘new normal.’
However, with such a dependence on digital solutions – what are the risks? How can we take advantage of these new tools, while also safeguarding our cyber security?
And as a bank – how can we future-proof the client experience?
The risk of cybercrime and fraud is rapidly growing. That’s why it’s more important than ever to protect yourself with robust tools and processes.
J.P. Morgan’s Cybersecurity Awareness Team provides expert cybersecurity education for both clients and our own employees.
The Fraud Prevention and Client Service teams monitor transactions for out-of-pattern activities, and offer hands-on support if fraud occurs.
The firm is also constantly evolving the defenses that detect and prevent potential threats worldwide.
These solutions reflect the importance that J.P. Morgan places in technology. In the past year the firm has spent $1.4 billion in incremental technology investments.
Technology investments are not confined to cyber and controls, J.P. Morgan is also pioneering new digital platforms that put the client first.
J.P. Morgan Online allows clients to securely manage their investments – and access detailed reviews by asset class.
The platform enables money transfers in up to 21 currencies and gives clients the freedom to digitally sign documents from anywhere in the world.
Sometimes innovation is about building something new.
The firm’s new Portfolio Optimizer equips our advisors and clients with an unrivalled suite of tools for partnering more effectively together and tailor made portfolios suited to our client’s distinct goals.
And sometimes innovation is about not building anything at all but ensuring efficiency today
J.P. Morgan prides itself on communicating with clients on the platforms they already use, wherever they are in the world.
Innovation can even take the form of Laura. She is a product of J.P. Morgan’s Artificial Intelligence & Machine Learning team, who used Generative Adversarial Networks (or GANs).
While this technology is currently most associated with “deep fakes”, GAN technology can be a powerful tool against cyberattacks given its ability to find weakness in other AI models.
J.P. Morgan understands that businesses need to continue innovating and being agile in order to overcome future challenges.
It’s about looking ahead, and getting excited about what the future holds.
Today much of our lives are mediated through technology.
In the digital age our devices connect us to our friends and family, they are the bedrock of our professional lives – and they are our access point to a world of goods and services.
The COVID-19 pandemic has accelerated our digital transformation – introducing new platforms and rapidly creating a ‘new normal.’
However, with such a dependence on digital solutions – what are the risks? How can we take advantage of these new tools, while also safeguarding our cyber security?
And as a bank – how can we future-proof the client experience?
The risk of cybercrime and fraud is rapidly growing. That’s why it’s more important than ever to protect yourself with robust tools and processes.
J.P. Morgan’s Cybersecurity Awareness Team provides expert cybersecurity education for both clients and our own employees.
The Fraud Prevention and Client Service teams monitor transactions for out-of-pattern activities, and offer hands-on support if fraud occurs.
The firm is also constantly evolving the defenses that detect and prevent potential threats worldwide.
These solutions reflect the importance that J.P. Morgan places in technology. In the past year the firm has spent $1.4 billion in incremental technology investments.
Technology investments are not confined to cyber and controls, J.P. Morgan is also pioneering new digital platforms that put the client first.
J.P. Morgan Online allows clients to securely manage their investments – and access detailed reviews by asset class.
The platform enables money transfers in up to 21 currencies and gives clients the freedom to digitally sign documents from anywhere in the world.
Sometimes innovation is about building something new.
The firm’s new Portfolio Optimizer equips our advisors and clients with an unrivalled suite of tools for partnering more effectively together and tailor made portfolios suited to our client’s distinct goals.
And sometimes innovation is about not building anything at all but ensuring efficiency today
J.P. Morgan prides itself on communicating with clients on the platforms they already use, wherever they are in the world.
Innovation can even take the form of Laura. She is a product of J.P. Morgan’s Artificial Intelligence & Machine Learning team, who used Generative Adversarial Networks (or GANs).
While this technology is currently most associated with “deep fakes”, GAN technology can be a powerful tool against cyberattacks given its ability to find weakness in other AI models.
J.P. Morgan understands that businesses need to continue innovating and being agile in order to overcome future challenges.
It’s about looking ahead, and getting excited about what the future holds.
Today, information has become the world’s most valuable currency.
In this networked society our competitive advantage can come from our ability to capture and analyse data.
The benefits are enormous, but they don’t come without challenges.
The first challenge is energy.
With these ever-increasing flows of information, the appetite for storage will continue to grow. And given that data centers consume vast quantities of electricity, innovation is vital.
Alibaba Cloud has been a pioneer developer in this area.
Engineers from the Chinese tech giant soak data servers in a special insulating coolant to dissipate heat without the need for cooling equipment. By avoiding fans or air conditioners, the energy consumption of the data center can be reduced by more than 70%.
This means that the power consumption for every 10,000 online transactions could be limited to within 2 kilowatt hours.
If all servers in China adopted liquid cooling technology, more than 80 billion kilowatt hours of electricity could be saved every year. This is close to the annual power generation of China's Three Gorges Dam.
In the coming years, Alibaba Cloud plans to establish more than ten green super data centers across China.
The second challenge in an information economy is access.
The immense opportunities of the digital era are still not available to much of the world.
Alibaba Cloud is now making available its technology expertise, global computing resources talent-development programs and artificial-intelligence competition platform, Tianchi.
The Chinese tech giant is now supporting “i am the CODE” - the first African-led global movement to mobilize governments, businesses and philanthropy.
The partnership will support young women programmers in marginalized communities through free online training and free access to cloud computing resources.
The aim is to enable one million women and girl coders by the year 2030.
To date, over 13,000 girls have access to the iamtheCODE Curriculum. In addition, each enrolled student is offered free access to cloud computing resources during their study.
Through innovation and well-placed investments in the future, the opportunities of the digital age are immense.
Today, information has become the world’s most valuable currency.
In this networked society our competitive advantage can come from our ability to capture and analyse data.
The benefits are enormous, but they don’t come without challenges.
The first challenge is energy.
With these ever-increasing flows of information, the appetite for storage will continue to grow. And given that data centers consume vast quantities of electricity, innovation is vital.
Alibaba Cloud has been a pioneer developer in this area.
Engineers from the Chinese tech giant soak data servers in a special insulating coolant to dissipate heat without the need for cooling equipment. By avoiding fans or air conditioners, the energy consumption of the data center can be reduced by more than 70%.
This means that the power consumption for every 10,000 online transactions could be limited to within 2 kilowatt hours.
If all servers in China adopted liquid cooling technology, more than 80 billion kilowatt hours of electricity could be saved every year. This is close to the annual power generation of China's Three Gorges Dam.
In the coming years, Alibaba Cloud plans to establish more than ten green super data centers across China.
The second challenge in an information economy is access.
The immense opportunities of the digital era are still not available to much of the world.
Alibaba Cloud is now making available its technology expertise, global computing resources talent-development programs and artificial-intelligence competition platform, Tianchi.
The Chinese tech giant is now supporting “i am the CODE” - the first African-led global movement to mobilize governments, businesses and philanthropy.
The partnership will support young women programmers in marginalized communities through free online training and free access to cloud computing resources.
The aim is to enable one million women and girl coders by the year 2030.
To date, over 13,000 girls have access to the iamtheCODE Curriculum. In addition, each enrolled student is offered free access to cloud computing resources during their study.
Through innovation and well-placed investments in the future, the opportunities of the digital age are immense.
Alibaba
Our appetite for data storage continues to grow, and with that, an ever greater consumption of electricity. But what if we could reimagine the way we design data centers? This video profiles ambitious steps towards energy efficiency and also explores initiatives that combat the inequality in information access.
Chinachem Group
Global population growth and increasing urbanization are having a profound impact on the environment and the way we construct cities. This video explains how a property developer is responding to the challenge through innovation and powerful new partnerships.
Today, around 55% of the world’s population lives in urban areas.
According to modeling from the United Nations, by 2050 that proportion will increase to 70%.
This is 2.5 billion people moving to urban areas by 2050, with close to 90% of this increase taking place in Asia and Africa.
That dramatic change means that the way we construct cities will have profound implications for the health of the environment, and future populations.
So what are the opportunities for innovation?
As one of Hong Kong’s most prominent Private Real Estate developers, Chinachem Group has a unique responsibility towards the people and places where it operates.
The Chinachem Group has over 2.5 million square feet of leasable office area, over 1.8 million square feet of leasable industrial space, over 1.8 million square feet of leasable retail space and over 1 million square feet of leasable residential area.
Day in, day out, the company is constructing some of the largest and most significant structures in the region.
In 2020, Chinachem Group deployed an energy storage system that is designed, developed and assembled in Hong Kong by local start-up Ampd Energy.
Compared to the typical diesel generator used on construction sites across the world, the electric ‘Enertainer’ system is smaller, almost completely silent, and has a carbon footprint that is 85% reduced, or 200 tonnes less.
Tailpipe emissions are removed, as are the considerable risks of diesel handling, spills and devastating fire.
But innovation in construction starts before the first ground is broken.
New technology is now providing opportunities for making buildings substantially more energy efficient.
In collaboration with China Light and Power Company, the Chinachem Group is deploying smart technologies across a range of properties.
In the flagship Nina Tower Tsuen Wan building, this includes metering, energy efficient heat pumps, variable speed drive control, electric kitchens, smart lighting hardware and solar films to manage energy consumption and improve energy efficiency.
The building’s hotel is also deploying the latest technologies for guests.
The future of construction is higher quality, more sustainable. The Chinachem Group has a 2030 target to reduce carbon emissions by 38% compared with 2015 levels.
And by leading the way with new techniques and more efficient ways of building, the goal is to inspire others to follow.
These are important early steps at the start of a much bigger journey for the construction industry.
With innovation comes hope for our evolving cities and our coming generations.
Today, around 55% of the world’s population lives in urban areas.
According to modeling from the United Nations, by 2050 that proportion will increase to 70%.
This is 2.5 billion people moving to urban areas by 2050, with close to 90% of this increase taking place in Asia and Africa.
That
dramatic change means that the way we construct cities will have
profound implications for the health of the environment, and future
populations.
So what are the opportunities for innovation?
As
one of Hong Kong’s most prominent Private Real Estate developers,
Chinachem Group has a unique responsibility towards the people and
places where it operates.
The Chinachem Group has over 2.5
million square feet of leasable office area, over 1.8 million square
feet of leasable industrial space, over 1.8 million square feet of
leasable retail space and over 1 million square feet of leasable
residential area.
Day in, day out, the company is constructing some of the largest and most significant structures in the region.
In
2020, Chinachem Group deployed an energy storage system that is
designed, developed and assembled in Hong Kong by local start-up Ampd
Energy.
Compared to the typical diesel generator used on
construction sites across the world, the electric ‘Enertainer’ system is
smaller, almost completely silent, and has a carbon footprint that is
85% reduced, or 200 tonnes less.
Tailpipe emissions are removed, as are the considerable risks of diesel handling, spills and devastating fire.
But innovation in construction starts before the first ground is broken.
New technology is now providing opportunities for making buildings substantially more energy efficient.
In
collaboration with China Light and Power Company, the Chinachem Group
is deploying smart technologies across a range of properties.
In
the flagship Nina Tower Tsuen Wan building, this includes metering,
energy efficient heat pumps, variable speed drive control, electric
kitchens, smart lighting hardware and solar films to manage energy
consumption and improve energy efficiency.
The building’s hotel is also deploying the latest technologies for guests.
The
future of construction is higher quality, more sustainable. The
Chinachem Group has a 2030 target to reduce carbon emissions by 38%
compared with 2015 levels.
And by leading the way with new techniques and more efficient ways of building, the goal is to inspire others to follow.
These are important early steps at the start of a much bigger journey for the construction industry.
With innovation comes hope for our evolving cities and our coming generations.
The challenge of feeding humanity becomes more daunting every day.
As the world’s population nears eight billion, and the climate crisis intensifies – our current trajectory looks far from sustainable.
Rising social mobility has been shown to result in rising demand for high protein food sources, such as red meat.
And unfortunately, a growing consumption of meat is bad news for our planet.
The production of meat is enormously carbon intensive. The livestock industry accounts for 14 percent of greenhouse gas emissions. This is more than that produced by all of the world’s cars, trucks, trains and planes combined.
What’s more – livestock contributes significantly to environmental pollution, and is responsible for worrying antibiotic-resistant bacteria.
So what are the ways forward?
What if we could develop alternatives that provide protein and reproduce meat flavors?
OmniFoods is one food technology company that has made real progress in this mission. Their plant-based pork has been served in McDonalds restaurants in Hong Kong and across mainland China.
Their ready-made vegan meals are also available in 7-Eleven and FamilyMart convenience stores.
The company uses ultra-low temperature “Flash Freezing” technology to preserve the natural flavours and textures of foods, while minimizing the loss of nutrients.
OmniFoods is an initiative of Green Monday, a Hong Kong-based social enterprise that has a mission to confront some of the most pressing challenges of climate change.
In addition to pioneering new food technology, the group has business, investment and advocacy arms.
They urge people to avoid meat consumption for at least one day per week.
To create change - Green Monday seeks to influence the eating habits of stakeholders across all of society, be they restaurants, schools, or large corporations.
A greener future for food is possible.
Despite the challenges, together we can feed the world and preserve our planet.
The challenge of feeding humanity becomes more daunting every day.
As
the world’s population nears eight billion, and the climate crisis
intensifies – our current trajectory looks far from sustainable.
Rising social mobility has been shown to result in rising demand for high protein food sources, such as red meat.
And unfortunately, a growing consumption of meat is bad news for our planet.
The
production of meat is enormously carbon intensive. The livestock
industry accounts for 14 percent of greenhouse gas emissions. This is
more than that produced by all of the world’s cars, trucks, trains and
planes combined.
What’s more – livestock contributes
significantly to environmental pollution, and is responsible for
worrying antibiotic-resistant bacteria.
So what are the ways forward?
What if we could develop alternatives that provide protein and reproduce meat flavors?
OmniFoods
is one food technology company that has made real progress in this
mission. Their plant-based pork has been served in McDonalds restaurants
in Hong Kong and across mainland China.
Their ready-made vegan meals are also available in 7-Eleven and FamilyMart convenience stores.
The
company uses ultra-low temperature “Flash Freezing” technology to
preserve the natural flavours and textures of foods, while minimizing
the loss of nutrients.
OmniFoods is an initiative of Green
Monday, a Hong Kong-based social enterprise that has a mission to
confront some of the most pressing challenges of climate change.
In addition to pioneering new food technology, the group has business, investment and advocacy arms.
They urge people to avoid meat consumption for at least one day per week.
To
create change - Green Monday seeks to influence the eating habits of
stakeholders across all of society, be they restaurants, schools, or
large corporations.
A greener future for food is possible.
Despite the challenges, together we can feed the world and preserve our planet.
Green Monday
The farming of livestock accounts for 14% of greenhouse gas emissions, which is more than what is produced by all the world’s cars, trucks, trains and planes combined. By reimagining the way we produce protein, we can simultaneously combat climate change, environmental degradation, food insecurity and public health challenges.
Sustenir Agriculture
Getting fresh food to our increasingly urban populations is a challenging task. As much as 70% of perishable food products like salad vegetables can be destroyed along the supply chain. But what if fresh produce could be grown locally, thereby drastically reducing waste, along with carbon emissions?
Crops are often grown on deforested land – and the run-off from chemicals used in food production impact rivers and other natural environments.
Once crops are harvested, there is also a large amount of energy used transporting produce to major population centers, which also contributes to rising food waste in the food system.
So what if we could improve food security, while also protecting the environment and reducing energy usage?
The solution is to decentralize our food system and bring the production of food closer to our communities.
Sustenir Agriculture is an urban farming company that uses Controlled Environment Agriculture (CEA) to grow non-native superfoods in Singapore, Malaysia and Hong Kong.
Founded in Singapore in 2013, they have pioneered the use of indoor vertical farming in the region with a focus on growing non-native products, thereby reducing on the food waste and carbon that’s generated through the traditional food systems.
Air and water is filtered and circulated within the environment, which creates 100% clean, pesticide-free produce. These microclimates allow for impossible crops like Kale and Spinach to thrive in hot environments like Singapore.
By growing locally, Sustenir displaces imports and brings ultimate freshness and higher nutrition closer to consumers.
Most importantly, the carbon footprint and food waste is drastically reduced.
One kilogram of lettuce imported from Australia to Singapore generates 7.2 kilograms of carbon.
By producing lettuce locally in Singapore, Sustenir generates 92% less carbon emissions.
The system is designed to retrofit into any building in Singapore, Hong Kong, Malaysia or beyond.
The goal of this innovative approach is not to replace outdoor farms, but to complement them.
With our growing and increasingly urbanized populations, these methods will become an important part of a more resilient future.
Many of our current farming practices take a significant toll on the environment.
Crops are often grown on deforested land – and the run-off from chemicals used in food production impact rivers and other natural environments.
Once crops are harvested, there is also a large amount of energy used transporting produce to major population centers, which also contributes to rising food waste in the food system.
So what if we could improve food security, while also protecting the environment and reducing energy usage?
The solution is to decentralize our food system and bring the production of food closer to our communities.
Sustenir Agriculture is an urban farming company that uses Controlled Environment Agriculture (CEA) to grow non-native superfoods in Singapore, Malaysia and Hong Kong.
Founded in Singapore in 2013, they have pioneered the use of indoor vertical farming in the region with a focus on growing non-native products, thereby reducing on the food waste and carbon that’s generated through the traditional food systems.
Air and water is filtered and circulated within the environment, which creates 100% clean, pesticide-free produce. These microclimates allow for impossible crops like Kale and Spinach to thrive in hot environments like Singapore.
By growing locally, Sustenir displaces imports and brings ultimate freshness and higher nutrition closer to consumers.
Most importantly, the carbon footprint and food waste is drastically reduced.
One kilogram of lettuce imported from Australia to Singapore generates 7.2 kilograms of carbon.
By producing lettuce locally in Singapore, Sustenir generates 92% less carbon emissions.
The system is designed to retrofit into any building in Singapore, Hong Kong, Malaysia or beyond.
The goal of this innovative approach is not to replace outdoor farms, but to complement them.
With our growing and increasingly urbanized populations, these methods will become an important part of a more resilient future.